Apple is constantly searching for new technology of recycling process to recover additional materials used and increase resource efficiency. With the strong competitors in the market, Apple has to keep up its pace in the market and gain competitor advantages through developing its capabilities. The organization can build capabilities to enable itself to initiate market changes that can enhance their strategic position and allow firm to accustom to the dynamic market conditions. Although Apple generally focuses on innovation, efficiency and flexibility are also adopted by the firm for an integrated HVE. However, the report will be solely focusing on
Through Apple watch, the company develops its reach in the smartwatch market. Innovation is at the heart of Apples business. However, to improve its application of this generic strategy, the company must aggressively penetrate markets, especially developing countries where Apples market reach is still limited. Apples main intensive growth strategy is product development. Market penetration and market development are second and third in priority, respectively.
How they attained this status was by being different from most other companies out there. As a result, competitors copy Apple's products and designs to reduce the differentiation status they hold over them. This forces Apple to come up with more innovative ideas to remain ahead of their competitors and retain their market share As such, Apple holds a high product differentiation in their markets until technology diffusion makes their products available to their competitors to copy. 5) Technology: Apple, having expertise in the computer technology and the industry, has become a global leader in the computer industry and its research and development. Currently, they have expanded computer technology into phones, laptops, tablets, music players, and recently into watches with the help of medicine.
To create this “mystery”, Apple releases limited information about their new device. This is a good marketing strategy because it makes people wonder about what the new device will be like, which gets more people thinking and talking about Apple (Kulkarni). When people do this, they are more likely buy Apple’s products and bring recognition to the company (Morrison). Building suspense and creating a mystery about their new device, Apple is able to sell more products. Another marketing strategy of Apple is creating an experience for their customers.
Apple Inc. uses both quantitative and qualitative measures to measure performance spending patterns. Apple Inc. monitors the sales data and the revenue data to reach meaningful conclusions. The company also uses the inputs from its top management and stakeholders to derive at conclusions about the success and failure of its strategic effectiveness. According to "Apple’s Retail Strategy " (2016), " Devices that aren’t upgradeable or modular are not useful, Apple Inc. is taking commerce out of the store experience as much as possible and yet as a reward it’s winning more customer dollars. You can measure innovation strategies in terms of a revolutionary new smartphone, or a dramatically different PC design, or you can measure it in the aggregate effect of a sustained effort to change an age-old practice.
This allows companies to desensitize prices, and to focus on those characteristics to create value. In addition, manufacturers need to market segmentation to target goods and services for each particular segment, resulting in a higher price than the average. For instance, Apple Company produces their product such as each generation Iphone through product differentiation, innovation advertising and ideas. Focus strategy is applied to the narrow segments concentrated at no cost advantage, without any distinction. Companies use this strategy has been to reduce the size, to focus on narrow market segments, and to clearly define all the resources and efforts, and have the benefit of a high degree of customer loyalty.
The strategic plans all the formulated plans and it is used by the organisation to communicate how it plans to gain a competitive advantage and succeed. Looking at Apple Inc. you can see how they have done this. As part of their strategy planning, they have listed a few pillars of their strategy, offering a small number of products, focusing on the high end customers, giving priority to profits over market share and creating an aspirational effect whereby people starve and look forward to new Apple
Disruption is effectively a more violent form of competitive innovation. What Christiansen called ‘new market disruption’ occurs when a new product meets a new customer need – or even better – creates customer desire – like Apple did with the iPod and iPhone. What real disruption does it forces consumers to ask the most primal questions about market places. Planning for digital disruption • Adopting digitally disruptive technologies and processes should be a calculated move after careful and detailed analysis of a company’s risk appetite and its capacity for continual change. • Digital disruption is about creating better brands, resulting in better dialogue with its customers and getting its brands to the market in a faster and more efficient way.
The outcome exposed that manufacturing yield and growth has a weighty correlation with the advancement of the gross domestic product (GDP) of any economy. This therefore implies that the manufacturing subdivision has a key role in the growth accomplishment of any economy and that it is branded by the presence of growing returns of scale. Also, increase in manufacturing productivity and growth rate would inevitably indicate to the expansion in the progression rate of gross domestic product (GDP). Furthermore, business performance has a tendency to be the definitive goal of putting innovation into operation and the utilization of objective or subjective performance markers such as sales, profits and return on investments. The values fashioned by innovation has revealed new methods of undertaking activities and also exonerating better ways of improving or developing new processes and products, which help to increase shareholder wealth and profits.
• Leverage the ‘Silicon Valley’ culture existing in the firm, to innovate more and explore newer ideas and technologies. • HTC has always fallen behind Samsung and Apple in terms of marketing its product, It needs to improve on it. • HTC follows an open work environment for employees where employees are encouraged to innovate and share ideas, this positive attitude would be fruitful in the long run. • R&D expenses need to be increased to face tough competition from Apple and Samsung, HTC should try to focus more on product innovation to stay ahead of the game. • HTC should concentrate on Asian Markets as the sales have increased from 18 to 20%(Exhibit 2b) in 3 years.