ipl-logo

Market Orientation Case Study

1609 Words7 Pages

1. DESCRIBE WHAT IS MEANT BY MARKET ORIENTATION MARKETING
Market orientation is a process of identifying the wants and need of customers. Market orientation it is a company focused on discovering and meeting the needs and desire of its customers through its product mix. The advantage of market oriented companies are it would have a higher customer value. Moreover market oriented companies can do better than their competitor hence it will increase their profit. Company will focus the needs of customers and try the best to meet their needs due to the level of competitive among the companies is high. It can be achieved by performing market research. In market research, the companies are gathering, record and analysis of data from the customer …show more content…

This principle is basically designed to prevent accidents, injuries and illness related to work. The seventh principle is supplier and customer relations. Nestle require their suppliers, agents, subcontractors and their employees to be honesty, integrity and fairness. The eighth principle is agriculture and rural development. This principle shows that Nestle wants contribute to improvements in agricultural production, social and economic status of farmers, rural communities and in production systems to make them more environmentally sustainable.

The next principle is environmental sustainability. Nestle commits to environmentally sustainable business practices. At all stages of the product 's life cycle Nestle wants to strive to use natural resources efficiently and target zero waste. The final business principle is water. Through this principle we can see that Nestle is committed to the sustainable use of water and continuous improvement in water management. This is because the world faces a growing water challenge and that responsible of …show more content…

Climate week took place to help tackle climate change. Tesco sold the Climate Week- branded Bags for Life on Buy One Get One Free. Tesco have achieved highest weekly sales of Bags for Life. If just 10% of the customers reuse their Climate Week bags, it will save an additional 2.3 million carrier bags per year. By this Tesco can helps to reduce the use of plastic bags. The reduction in the use of plastics would help in the conservation of energy. Besides that, Tesco had lots of green offers in stores and sales of the climate Week T-Shirt to raised money for the Environmental Justice Foundation. Besides that, Tesco also become the first supermarket that has carbon labels their own brand

Show More
Related

  • Marketing Strategy: Case Study: Houzit

    1803 Words  | 8 Pages

    CASE STUDY: You are the marketing manager for a chain of home-ware stores in Brisbane called Houzit. The marketing plan for the 15 Houzit stores was developed over 12 months ago and you are actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, you are instigating those marketing activities that meet the marketing objectives of a 12% market share (up from 11%) and an increase in sales by 8.5% over last year’s result. No expansion stores are planned during this phase of consolidation and on average the stores achieved $24,680 per week for the year.

    Read More

  • Porter's Five Forces Of Tesco

    1680 Words  | 7 Pages

    Tesco is amongst the largest food retailers in the United Kingdom (U.K) with over 3,400 stores and staff amounting up to 310,000. Tesco operates predominately in Europe and America with their headquarters located in the U.K. Tesco has the greatest market share in the U.K dominating approximately 28% of the overall market at the end of 2017. However, there is a constant battle in the highly competitive U.K supermarket industry with the four major players being Tesco, Sainsbury, ASDA and Morrisons. In recent years, Tesco has had to change their business model as well as their services to stay a market leader and differ-entiate from the competition. To find the main sources of competitive advantage that Tesco has over its competitors an analysis of the structure of the industry should be under-taken (Porter, 1980).

    Read More

  • Tesco: Unit 1: The Business Environment

    805 Words  | 4 Pages

    ' The main aim for the firm is to stay as the UK 's leading supermarket and provide good quality services and products at a low cost so that they are cheaper than their competitors. Their objectives are to maximise sales which will increase their profits. They want to decrease their prices to make shopping cheaper for the average household. They want to introduce healthier products which will attract more customers and they want to help reduce food waste worldwide and guaranteeing surplus food goes to those in need. Brockenhurst college has many community values *********** Tesco is a public limited company (PLC) which means the public can buy shares in the firm.

    Read More

  • Advantages And Disadvantages Of Tesco

    780 Words  | 4 Pages

    This shows that Tesco has branches in over 14 countries and at least two continents, this would vastly increase the revenue made and therefore profit made, however this could also increase the

    Read More

  • Analysis Of Nestle's Corporate Social Responsibility

    996 Words  | 4 Pages

    Discussion Nestlé’s Corporate Social Responsibility consists of looking further then the own company needs or profits and pay more attention to other stakeholders. Everyone concerned or connected to the company business will get a closer look on their situation and will be treated right. They divide the stakeholders in two categories; the first being the internal stakeholders such as employees and shareholders. The second category is external stakeholders where we find the suppliers, customers, environment and so on.

    Read More

  • Nestle Corporate Social Responsibility Case Study

    3469 Words  | 14 Pages

    This business is regularly followed by human resources, safety and health environment-related compliance and business integrity which is based on an independent external audit network evaluated programs called CARE. Therefore, Nestlé worked hard to ensure a high standard of both employees and employers welfare as well as other forms of its CSR aspects such as employee safety, environmental problems, and education. Nestlé believes that its corporate business responsibilities shape the way of business that form of the cultures values, although the basic foundation is unchanged from the time of the origins of the company. Thus, its corporate business principles

    Read More

  • Advantages And Disadvantages Of Henry Mintzberg's Prescriptive Schools Of Strategy

    1331 Words  | 6 Pages

    Firstly, the Boston Consulting Group (BCG) matrix that concentrate the market position of different products. Secondly, the experience curve and the Profit Impact of Market Strategies model which identified a number of strategic variables. Furthermore, competitive advantages model (Porter, 1985) which focus on five different forces in environment of organization, but suit with only stable market. Generic strategy was developed strategies under this school, especially it can identify position in the market. Advantages: -Provide content in a systematic way to the existing way of looking at strategy -Particularly useful in early stage of strategy development, when date is analyzed -This school emphasis on analysis and calculation can be a very strong support to the strategy development process -This strategy suit with big businesses or organization which have ability for operate effective market research in the environment

    Read More

  • Moccona Coffee Case Study

    1044 Words  | 5 Pages

    Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.

    Read More

  • Market Segmentation Of Apple

    1346 Words  | 6 Pages

    a. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer.

    Read More

  • Nestle Total Quality Management Analysis

    1019 Words  | 5 Pages

    The fourth principle is the involvement of people, people at all levels are the essence of an organization and their full involvement enables their abilities to be used for the organisation’s benefit. The fifth principle is system approach to management. This principle identifies, understand and manage a system of interrelated processes for a given objective leads to effective and efficient organization. Next, continual improvement is a permanent objective of an organization. The seventh principle is the factual approach to decision making.

    Read More

  • Nike Consumer Behaviour

    1301 Words  | 6 Pages

    Consumer behavior towards Nike products Marketing is collaborating the value of a product, service or brand to customers, as a driving force to promote or sell that product, service or brand. Marketing procedures and skills embrace selecting target markets by carrying out a market analysis and market segmentation, as well as taking into account the consumer behavior and advertising a products value to customers. Marketing is the utmost vital aspect of developing and enlarging your business, and is a speculation that will recompense for itself over and over again. The term “marketing mix,” was first devised by Neil Borden, the president of the AMA (American Marketing Association) in 1953.

    Read More

  • Examples Of Business Ethics Of Nestle

    2901 Words  | 12 Pages

    First an overview of its ethical issues shall be presented, followed by the company’s attitude toward corporate governance and its CSR activities shall be discussed. For a brief introduction of the company, Nestle is a Swiss-based, food and beverage producer that is known worldwide. Nestle has existed for more than 140 years. As to this date, with more than 8,000 brands and global sales of over $100 billion the company is the largest food and beverage manufacturer around the world.

    Read More

  • Organizational Structure Of Nestle

    1276 Words  | 6 Pages

    The company 's moto and tag line "Good Food, Good Life", summarizes its corporate ambitions. Nestle strategically relies on the following goals and objectives- 1. Nutrition, health and wellness 2. Sustainable financial performance 3. Trust by all stakeholders Hence, the objective of Nestle is to become a leading company in the health and nutrition sector in the world, while promoting a common agenda of nutrition and environment protection in which their businesses operates.

    Read More

  • Reflection On Strategic Marketing

    917 Words  | 4 Pages

    Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.

    Read More

  • Unilever Executive Summary

    1494 Words  | 6 Pages

    The intention of running this plan is to raise profitable growth for their brands, and also reduce costs and fuel innovation at the same time. It shows that the USLP has provided benefits as it emphasises on human health and this may help more than billion people by year 2020. Moreover, Unilever Plc is an environment friendly company by achieving zero non-hazardous waste to landfill from plants, and continuing to enhance significant reductions in the greenhouse gas (GHG). They also introduced their new version of Dove Body Wash bottles which help in waste reduction. Furthermore, they run across four categories brands by growing their brands in order to maximize the shareholders

    Read More

More about Market Orientation Case Study

Open Document