Market Segmentation Of Apple Company

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Student Name: Tural Aliyev
Course name: Marketing Management
Course code: MCO104
Assessment type: Report
Report title: Apple company

Abstract

The goal of my report is to realize how the market segmentation works in the real universe. This study concentrates on a top magnificence company Apple and one of its bestselling products – iPhone and why IPhone is number one in the world? What is target market for IPhone?
Starting from learning about Apple`s history, mission and goals, I went through their product range and distribution channels and decided to focus on one of their top products: iPhone
By finding the target market for iPhone, I deducted which methods of segmentation most likely were used and, therefore, I was able to
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The current mission statement of Apple Inc;
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.”
The mission of the company is indicated very clearly. Thus the mission statement shows current and future plans of the company.
Product range
Apple has changed the world of computing and entertainment company. They have a large range of electronic products, hardware products that iPhone smartphones, the iPad tablet computer, Mac personal computers, the iPod portable media player and Apple product SmartWatch.
IWatch is able to fully interact with the iPhone and iPad, as well as have a wide range of functions related to health - to measure heart rate, the number of steps per day passed and so on. iPad - the world's most popular tablet. Today, the new version of the device iPad 4 and in addition to this, a long time before devices are released and introduced an entirely new form
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It is expected to have a higher average monthly household income.
Life style
Talking a few iPhone users, it proved to be most certain features in common. Until now, these people spend lavishly and I want to prefer buying branded products only. They want to socialize and friends to indulge in activities.
Psychographics
An iPhone user his / her appeal to the senses and so elegant appearance, user-friendly technology, touch sensitive, numerous applications, multimedia features such as searches. toward the purchase of an iPhone is itself a major driving force behind the brand. When a person feels privileged using an iPhone. Such a person usually image-conscious, fashion-savvy technology and attention seeking is often facing the exterior.

Influencers
Family, friends and peer group are the main influencers. Most users were able to get first-hand experience using their friends or themselves led them to a family member or purchase of an iPhone. At the same time we saw that the dealer was able to play an important role in influencing the

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