As apple is placed as a luxury product, people are giving it a second thought. • Inflation can be an influence. • The other major influence is currency and exchange rate. This plays a major role as well. Socio-cultural factors: • Apple IPhone products are defined, as luxury products and possession of such products are believed to bring high social status.
One of the ways to extend the usage of the iPad was the introduction of iCloud. Steve Jobs wanted the customers use the iPad as a digital hub. While the fierce competition is expected in the industry of tablet PCs, Apple is likely to show its leading position in the market in the future. 5. What advice would you offer the new CEO Tim
Question: What are the strategies and marketing tools that Apple utilised in order make IPhone 7 one of the most globally sold products? In order to answer this question, I will evaluate how marketing mix has been utilised for the seventh generation of Apple’s smartphone, known as IPhone 7. I will research how prices have changed throughout the release of each model in order to compete with other rivals (E.g; Samsung, HTC, Google Pixel). In addition, I will show how place has affected Apple’s sales as it’s more accessible to consumers. Lastly, I will provide information on how the IPhone 7 has motivated buyers to purchase their product and how promotion has improved Apple’s sales.
In this case, the individual decides to purchase a new phone with a high quality digital camera. He believes it would be more convenient to be able to capture high quality photographs and videos with a camera that is built into his phone rather than carrying around a bulky professional camera separately. To make the consumer feel the need for the iPhone 7, Apple emphasizes its innovations and communicates differentiated benefits to its consumers. For instance, even though physical
Matt Asay describes how Apple’s ability to reach its target market goes against traditional methods because it “does not target markets, but rather it targets people”, letting them decide how and where they’ll use its products (Asay, 2010). This ideology revolves around focusing on individuals and building exceptional products for them. Apple has redefined the market for technological devices by designing attractive, multi-functional, easy-to-use products. As a result, it is clear that its strategy to appeal to its target market revolves around creating an interesting product and define your market as "those who are interested in it" (Ton, 2015). Apple is all about the customer experience, be it in their stores or else creating products that their customers will love, and isn’t too concerned with concentrating on those who don’t.
Elements of a Marketing Plan Apple Inc. is an American multinational that specializes in designing, making, and selling of consumer electronics, consumer software, and online services (West and Mace, 2010). The company’s primary line of products includes the MacBook, the iPhone, iPad, iPod, Apple TV, and Apple Watch. Besides, the company designs software such as OS X and the IOS that runs on its laptops and iPhones respectively. Moreover, the company offers online services such as Apps Store and iTunes. However, of the numerous products, the iPhone has been the most successful product.
This multi-billion dollar company models, develops, and sells high-tech electronics, computer software, web-based services, and PCs. Founded in 1976, Apple’s products have since been desired by millions worldwide. From their mp3 players to their personal computers, and everything in between, Apple has proven itself number one in the technology market. According to NBCNews (2011), Apple is number one because they constantly improve products, have strong relationships with their distribution center, and have sleek product designs. Now, they are outdoing competitors like Samsung, Dell, and Microsoft (TodaysiPhone, 2012).
Just in 2011 with the introduction of the IPad, Apple jump started an entirely new product category; that no one though they needed and now no one can live without. Moreover, the IPhone would become one of the best-selling smartphones in the world; most people couldn't imagine their daily lives without their iPhones’.
Will Apple watch become a success for development companies? The name Apple has been dominating the world where almost everything functions in just one click or just one snap of the finger. It is a world where the whole world would function using a remote control or a touch screen mobile device. Apple has already created many devices which have already proven its worth. For instance, Apple has already created the Mac, iPad, and iPhone.
Their target market is mainly divided into three categories. The first group is of the people who have a high brand loyalty to Apple and are the primary consumers of its product. These people would not only own the Iphone but also other products offered by Apple like the IPod, iTouch and iPad. This group is well aware of the features and benefits of the product and is therefore prepared to pay a greater price for these features. The primary target group of the Apple iPhone belongs to the upper middle or higher social class who can afford to pay for the premium products offered by