Market Segmentation Of Apple

a. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer. These concept is also known as STP (Segmentation, Targeting

Segmentation Strategies: Apple
• Geographic Segmentation: The retail stores of Apple are located in the highly populated cities around the world. With the online presence or official websites in the 88 countries.
• Demographic Segmentation: At the ages of 14 - 55, students and business professionals, etc. Plus most Apple stores in the U.S. are concentrated in New York and California, showing that the apple caters to a high income and posh lifestyle segments.
• Psychographic Segmentation: Most of used the type of segmentation by Apple. Segment users according to their lifestyle.
• Product related segmentation: Another major marketing strategy used extensively by the company. Every Apple device is targeted specifically to different groups of consumers and businesses and features in the products are built around their needs. Apple has segmented products vertically, creating on product for one particular use.
Apple also targets according to brand loyalty, considering that Apple has quite a cult-like following just due to it's image/brand name.
• Benefit Segmentation: Apple brings an newness and innovation with each of it

The Micromax Mobile was founded in the 1991 by Rajesh Agarwaand who used to work as the computer hardware distributor. Rajesh was joined by the three more Indians called Rahul Sharma, Sumit Arora and Vikas Jain in 1998 as co-founders. The four joined hands in transforming the company from a mere distributor to a telecommunication equipment marketer. And in 2008, Micromax joined the mobile handset market.
• Geographic Segmentation: With sales presence across India and global presence in Russia and SAARC markets. The company is coming up with the wide varities of range and also with a great option.
• Demographic Segmentation : In these the micromax mobile are being used by the lower middle class so that they cant afford expensive instruments like Apple and Samsung. The micromax is having wide varities with many features unloaded in them which are there in the expensive cells they cant buy. Many youngster age 16 to 30 are using micromax who cant afford the cell phone which are too expensive. In micromax the youngster gets the features they want in very reasonable price which they can