D1: Effectiveness of the use of Marketing Techniques used in Apple: There are numerous of reasons which, helped Apple to become the top successful business in Electronic industry across the world. This business takes benefits of the advanced & high technologies goods. This business has achieved so much success in the past 40 years due to it spends millions into producing new products which are, Macintosh, IPhone, IPod, IPad, I Watch, Apple TV which have become ground-breaking and attractive to customers. The image on the left implies Apple product development timeline from Apple I computer to IPad.
Companies consider their product and services as the way they do business (Schneider, 2013). Product-based marketing strategies focus on the products the company is offerings instead of a customer. Companies invest a great amount of money, time to differentiating, designing, and creating their product. This gives companies a completive advantage of their competitors. The customer-based strategy identifies the companies target customer (Schneider, 2013).
The main focus of the company is energetics sales techniques Marketing orientation- Where the company focuses on identifying the consumer needs and then doing everything in their power to satisfy the costomer needs as efficiently and effectively as possible. 1.1)2.
Market segmentation separates the general market into categories which can be targeted and marketed effectively. Using market segmentation helps to get a better understanding of your target audience and increase the market return on investment. Technographic segmentation is one of methods that can be used to identify different target segments of this automobile industry. Target market segments: 1. Getting Around: This target segment views vehicles as a functional benefit or a transportation means that helps them to get from one point to another.
Segmentation makes the way easy for United Airlines to grow and expand, because UA uses segmentation to target those groups of customers whom it finds an opportunity to develop. Segmentation enables United Airlines to identify opportunities in the market, achieve marketing objectives and maximize the efficiency of marketing efforts by using a different strategy for each segment. Segmentation also gives the company a better understanding of its clients, the services they need and the methods of payments. In addition to that, it helps to achieve a successful targeting. For example when united airlines chooses the right variables and does a proper market search for market segmentation it will be able to select one or more segments that it will serve profitably as well as easily.
Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.
Apple Company Apple Inc. is a private company, and it is one of the world 's most famous technology and computer companies, located in the United States of America. It is a multi-national company. Its main business depends on specialization in manufacturing, producing, developing, improving and selling software, smartphones, computers; It has a series of electronic devices, such as iPad, iPhone and Mac. The origin of Apple Company Founded by Steve Jobs and his co-pilot Steve Wozniak, Apple Computer was able to design a computer in the form of the beginning of Apple computers in the time period Between the years 1981 to 1985; since 2005 until now, Apple has seen many developments; successive successes.
Products That Deliver: Apple cautiously considers what customers are looking for, so its products are a consequence of both extensive research and powerful styling. This meticulous planning is a huge contributor to Apple 's high consumer- contentment rates. It 's plain and simple: Robust and easy-to-use products not only make your consumers pleased, but too make them want to purchase extra products from you. Consistency: All of Apple 's products have the same basic architecture. Because of this consistency, consumers who previously own Apple products have a good idea of what they 'll be getting before they make a purchase.
The four philosophies are production, societal, sales and market orientations. Marketing philosophies are a major influence on the marketing strategies. Different philosophies define the company’s mission and primary goal differently (Lamb, 2014). Production orientation focuses on producing quality goods and services at the best price without the consideration of the market demand. It relies on the statement that consumers will favor quality, innovative and performing products.
targets the younger generations with more advanced technologies for examples teenagers .The iPhone, iPod and mac computers are spread worldwide. The company 's target includes almost all sectors of the society. Its targeted consumer is for younger and the older generation, Boys and girls. They have designed the gadgets colours according to it.
Because Xiaomi´s products are so much more affordable, the market for high-end phones have changed. With their convenience and affordability, Xiaomi basically created a new mass market for smartphones in the emerging countries they´ve expanded
For example developed countries will be more likely to buy a Mercedes than still developing countries. Age also plays a major role in segmentation as each generation differ in its own demands, and method of usage of products. So Mercedes
The process of market segmentation involves the division of a market into groups of smaller size whose needs, behaviour and characteristics are distinct from each other. These smaller groups or 'segments ' may require separate marketing strategies. There are four major market segmentation variables namely behavioural, psychographic, geographic and
According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.
ORGANIZATIONAL STRUCTURE Apple Inc. has followed different organizational structures and the changes that came depending upon the time frame and when situations called for it. Our objective is to find out the advantages and disadvantages of different organization structure that Apple Inc. has implemented till now. Apple Inc. has followed a flat structure of organization. Basically this flat structure has encouraged employees to contribute to the decision making process by directly participating in it.