The identification of SWOT is important because they can inform later steps in planning to achieve the objective. SWOT analysis is a tool to analyze the internal and the external factors that is stands for strengths and weaknesses, opportunities and threats. Firstly, strengths describe the core competencies of a business, strategic factors that may make a certain extend more likely to succeed where the commerce may have positive points over other comparable businesses. For instance, Cravia has harmony and chemistry between workers, people and groups. This agreement makes a difference in encouraging the work and assignments.
In addition companies need to deliver their products while keeping cost effectiveness in consideration. If they understand the perceived benefits of their target audience and are able to engage with them on a personal level, they can attain customer satisfaction and ultimately can have increased sales. In conclusion, conveying Unique Value proposition clearly to the customers could be a complete win/win for any business. Brand equity Formal Definition: The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Alternative Definition: Brand equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent.
The sales presentation was successful because he takes care of his customer’s need. Merchant and purchaser don’t want to waste their time for unnecessary work. This method is a very effective to build a stronger and good relationship with their customers. In my opinion, the best aspect of the presentation is the message because message demonstrate the business goal and profits. So it should always be clear and concise as possible.
Hence, customers would feel more confident in their investment, knowing that their money would not be put to waste, especially as brand image is determined from the perception of existing, as well as, potential customers. Apart from the product aspect, Caterpillar also hold a strong brand image regarding its corporate social responsibility. That it strives to have zero accidents as well as creates products that benefit the environment. Additionally, Caterpillar holds a large portfolio of products. This supports the firm in catering for a wider range of customers and their needs accordingly.
The competition between businesses will ensure better quality of their goods and service they provide. Competition is well known for providing great productivity which leaders to a growth in the economy. Not only can competition improve the quality of work, it can also improve innovation. Innovation is an important quality to have in a company because it aids in keeping products and services fresh. “Economic Influence on Marketing” claims, “To keep current, your business has to adapt to changes in the industry and must always keep its eye out for innovative, cutting-edge technology and product improvements” (Bradley).
The used of Unilever’s portfolio of categories, channels and geographies is to discover the growth and profitability throughout the period of time. Hence, Unilever Plc should make best investment decisions. Customer Relationships Successful customer relationships are vital to their business and continued growth. Maintaining strong relationships with customers is necessary for Unilever brands to be well presented to their consumers and available for purchase at all times. The strength of their customer relationships also affects their ability to obtain pricing and secure favourable trade terms.
These process hinders to attract new customers so to improve the reachability to customers there is a need to change in organization structure. 6) To meet the diversified customer needs- each sales representative serves wide variety of customers ranging from food packing industry to beverage industry which demands great knowledge and cause stress, by which they can’t attend the each customer needs in
“Managing the controllable parts of the marketing process mean designing a want –satisfying product, sealing a price for the product, putting the product in a place where people will buy it and promote the products. These four factors are called marketing mix because business blend them together in a well-designed marketing program” (Nickels and McHugh p. 366) The marketing mix will help me develop a service to satisfy my customers’ needs, it will allow me to increase customer participation, stronger donors, staff, volunteers and stronger and efficient services. Product: my nonprofit will offer a services, but I do have to understand the values and demographics of my donors, this is critical to ensure that the shelter will have enough funding. The animal shelter needs to provide the services the customers expect to
Customers will also benefit from effective brand identification. A brand offers consumers security and confidence to buy the brand products or services. The consumer trusts the brand and expects quality, which is also important for the brand equity, referring to the monetary value of brand names (Boshoff et al 2010:250-215). Brands
Superior quality and innovation are important to achieving superior customer responsiveness. The ability to satisfy the needs of your customers will allow for your company to stay ahead of your rivals. Customers will be more likely to choose a company if they feel like their voice or opinion is being heard. Another part of this building block is the customer response time. Customers want their products quickly, so ability to deliver the product or service at a quicker rate is important.
With a greater convenience for parcel collections this will be able to persuade consumers to use the service and prove to them that it 's a still a useful service which needs to be operating at all times. Improved reliability will create a sense of trusts between the relations, this is aimed to develop into convincing the customers to use the other services in which its being provided. This will be a result of reduction in the sales losses continually increasing due to the technology development, allowing the company to operate without any fears and be able to offer the best services at low costs.