1.0 Marketing Mix Strategies The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering (Martin, 2014). The elements in traditional marketing mix involve price, promotion, product and place (distribution). 1.1 Price Although Coca-Cola is already a leader in India soft drink industry, it still facing an intensely viral. Thus, Coca-Cola is always maintain the price of its product to be affordable to retain its customers (Neil Kokemuller, n.d.). Coca-Cola is so successful in India because it manages to capture the price-sensitive of customer in India by merging the market with an affordability strategy and spends a lot on advertising and manufacturing.
A businessman would like nothing more than its customers to remain loyal to his product and he will invest in this regard as well so that he could earn more profits. Coca Cola in this regard is very rich. The 80/20 rule comes into effect in this situation. Eighty percent of their profit comes from 20% of their loyal customers. All over the world, people are extremely loyal to Coca Cola because of its quality and taste.
It understands deeply consumers’ needs and tries to fully satisfy consumers’ requirements for its products. For example, Coca-Cola has good quality in refreshing drinks. In addition, Coca-Cola is superiority as it offers advantages in some aspects that other brands cannot. It plays role in emotional relationship with consumers and offered classic icon, symbol, and image (Sagar, 2012). Its classic logo was designed by writing the word of Coca-Cola in Spencerian script with red and white colour (Feloni, 2015).
An effective brand strategy gives you a significant edge in increasingly competitive marketing . Coca-cola brand development strategy has been far reaching and has managed to stay in the spotlight ever since it became a favorite non- alcoholic drink. Also coca- cola is widely recognized brand across the world but its iconic status, is no incident, result of careful branding and communications . Coca-cola has been world 's valuable brand . Coca- cola brand believed in the following as a way to lead their brand in the market : Affordability: coca-cola is aimed at the all classes in general but middle class in specific, also it means offering a wide variety of desirable, good quality products in proper packages for the right occasions at the" right price" .
So the Coca Cola Company don’t have any problem with producing their product in the United Arab Emirates, since Coca Cola Company is following the rules by the United Arab Emirate’s government. Technological Environment: The United Arab Emirates is one of the developed countries in the world. The more technology the Coca Cola Company utilize the more productive it sell. One of the major technology the Coca Cola Company utilizing in the United Arab Emiratis is media. Media has big role in attracting the costumers also it increases the sale of the products especially when the Company use Celebrities for their ads.
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Coca-Cola meets the demands of globally recognized by its iconic red and white logo and brand marketing to instill confidence in the consumer that the Coca-Cola product would taste the same everywhere it is purchased.Macdonald’s logo and its jingle are attractive. It has declared its workers as: individually accountable and collectively responsible that became the foundation for its global expansion. Coca-Cola built bottling plants in many countries to reduce shipping and delivery costs. Macdonald had also introduced itself in many countries and is meeting the demands of local consumers by providing best and quick service. Coca-Cola and Macdonald had established foreign relationships and plants around the world in support of its global operations.
If you can't compete on good prices, you'll need innovative products and ideas to make your business stand out from the crowd of competition. Coca-Cola have had the Coke product for so long that they need to express their innovation through marketing because they cannot change the way their products are produced, and potential customers will have no drive to buy from them if there is no element of differentiation from competitors. Coca-Cola has really done a good job recently with their campaigns. They have done an incredible job at connecting with their audience through understanding their motivations and the nostalgic feelings behind craving a can or bottle of Coke. Another impressive aspect of recent campaigns is the attention that Coke puts into making each message global.
Coca-Cola is a widely spread and well-known in the whole world drink. However, even such popular drinks still need advertising to involve new consumers and not to lose the old ones. While the first marketing steps in the history of Coca‑Cola were performed in the form of coupons offering free beverage, the situation on the market has radically changed. When the advertising through media became possible, the company has created an image through advertising the drink as a product connected with fun, entertainment, friends, and having a good time. Nowadays, the Coca-Cola is famous for its inspiring and calling to action advertisements.
Situation Analysis Situation analysis is a basic, simple model, the model provides the direction and as a basis for the development of the marketing plan to complete the evaluation of an organization's strength, weakness, opportunities and threats. SWOT Analysis: 1) Strengths Strength is the advantage that a firm has or can acquire over its competitors in meeting the needs of its customers. As for this, Coca Cola is a very famous beverage company leading brands around the world in the world. In the leading brands around the world ranking in their 2007 year global top 100 brands. Coca cola beverage has the highest market share in the world and successful marketing and advertising activities.