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Market Segmentation Of Nestle

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Product Line and Market Segmentation Nescafe 3 in 1 is a product of the Nestle Company based in Singapore. “Nestle company specializes in milk products, chocolates as well as beverages such as Nescafe 3 in one. The company has established itself worldwide since it has millions of customers for its products” (Allen, 2010). The product Nescafe 3 in 1 has been one of their most consumed product which makes huge amounts of profit for the company. “The success of the company can be attributed to the fact that Nestle Company does market segmentation so that they can target consumers more efficiently” (Rajagopal, 2007). Market segmentation enables the company to determine areas where they can expand their business. In this paper, we will discuss …show more content…

The response is measured according to the preference of the product, the level of usage of the product as well as customer loyalty towards the product” (McDonald, 2013). Consumers who are loyal buy the product repeatedly regardless if there exists a similar product. On the other hand, consumers can exhibit different levels of usage such as heavy, medium or light usage. Behavioral segmentation focuses on individuals who exhibit either high or medium usage to maximize profits. Also, the preference of the product is shown according to how much of the product is purchased by consumers. Nescafe 3 in 1, therefore, targets markets where the product is preferred and most purchased. Behavioral segmentation focuses on customer needs and it thus helps the company come up with product solutions to satisfy their …show more content…

2- New promotion idea: The company can do a lot of advertising in the states who prefer to drink tea like India

Conclusion

All in all, in this report we are discovered deep details about our product Nescafe 3in1, and this product is very successful because the company do a lot of research in their marketing strategy when they come up with it and the nestle company always focusing in this product Because it is one of the most important products in the company so when we decide to pick a product we found a lot of information about Nescafe 3in1 according the segment and swot analysis and all the topics Which we wrote about. also We have extracted some important recommendations that the company can take to improve the product

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