Case Study Of Casio Set The Price Of G-Shocks

Marketing Strategy Casio set the price of G-Shocks starting from an approximation of RM 200. They understand the relationship between price and demand for its product. The price is affordable for buyers. Even so, certain buyers look for higher price watches as they see them as higher quality of watches. Thus, G-Shocks also come up with products such as the limited edition series of its price much higher than the basic models. The higher price of watches, however have its own demanding market. High-end watch models users had the chance to attend a tour of the premium production line at Yamagata Casio held in March 2014. The visit gave opportunity to customers seeing how the watches are handled from production to assembly brought by the high concentration of workers with top-class skills in manufacturing technology. Impressed by the gratitude for Casio

The smooth operation of SCM will bring to increasing in shipment precision, shorten production lead times, and shrink unused assets. Through having each production site manufacturing multiple product items, different sites can produce any Casio product assured the stable supply of products. Casio never compromise on its manufacturing quality from the initial engineering phase to the release of the final product as their objective is to make watches that are able to work reliably under any conditions safely. Casio encourages their team to think like customers to generate new ideas in product development and design initiatives to meet the latent needs of customers. This results in a product design technique called the “CMF” where it consists of Colours, Materials, and Finish. Different colours with different material textures with different surface finishes enrich the product