Lastly, the author enumerated the advantages and benefits of using social media as a marketing tool. The advantages of using social media includes inexpensive marketing, brand-effectiveness, easy customer acquisition, direct customer interaction, and increase of sales and leads. Inexpensive marketing through social media allows the company to save money, time, and effort. It also gives businesses more exposure. Branding can
Knowing which social media to use and how to use it is what will benefit companies the most when it comes to marketing and assesing feedback for the products that they sell. In this interaction, you have direct feedback between seller and consumer which will lead to a closer bond between the two. Another important outcome of using social media is the effective method of advertising using word of mouth. Word of mouth as I've learned is the most effective form of advertisment and through social media you can potentially have thousands of people in a open conversations about your products or services and people observe other peoples opinions frequently and tend to take away something from it. So if your company is to use social media, you can start that conversation and get your product or service out there within the open.
The business person can increase their sales by showing their good feedbacks and giving a proper information content in order to get customers trust. A study has been reveal that 91% of retail brands used more than one specific social media in a way to attract their target customers. Therefore, testimonies and feedbacks can also be included in their social media website to improve their business conversion rate up to 34%. Business conversion rate can be increase by adding reviews to your social media sites by creating a different way of presenting and commercial their own brands that might be more interesting and different from others. In conclusion, even though some business might not achieve their own targets but there must be a way to make it successful such as the positive impact of social media.
Businesses have used this opportunity to promote their products and services on social media platforms. Social media allows for users to communicate with each other freely, which helps companies to understand what their customers want and provide a proactive approach to their needs (Farzana Parveen Tajudeen, 2017). There are major benefits of leveraging the power of social media to promote a brand. Brands can use social signals on these sites to boost reachability. The more people talk about a brand on social media websites, the more it will get referenced in other search engine sites, hence making it easier to find in a search (Google, n.d.).
Customers feel that the business organization encompasses them as key stakeholders and their opinion matters. The participation of many companies has been triggered; large, medium-sized and small companies participation on various social media platforms. The one-on-one conversations create an image of professionalism and trustworthiness of a company. Active and responsible participation of a company in social media boosts its publicity and creates customer satisfaction. Every company objective entails quality of service and ensuring maintenance of customer loyalty in the best way
Advantages: Compelling and relevant content will grab the attention of potential customers and increase brand visibility. An organization can respond almost instantly to industry developments and become heard in your field. It can be much cheaper than traditional advertising and promotional activities. Social content can indirectly boost links to website content by appearing in universal search results, improving search traffic and online sales. An organization can deliver improved customer service and respond effectively to
Social media has climbed up the marketing ladder as a marketing and advertising platform. And currently, it owns a comfy throne right at the top of the marketing hierarchy. This is of little surprise today, of course. Social media is the virtual platform for social engagement and interaction. And, considering that social media platforms like Facebook, Twitter, Instagram, LinkedIn, to name a few, all cater to a global audience, it's a prime territory for brands and businesses to seek out new customers and brands.
The services offered are such as online payments, listing the solutions, protection and authentication, instant messaging, member reputation and after sales services such as warranty problem. All these services have accelerated the company’s success. 2. Pricing is another strategy that led to the success of alibaba.com; the company has adopted a number of pricing strategies such as; product line pricing, penetration pricing and discounts. These pricing methods used are fair to the business to business customers and have increased the sales of the company.
The aim of this study is to focus on the latter mean of building brand loyalty, social media marketing i.e defined as the process that empowers individuals to promote their websites, products, or services through online social channels and tap into a much larger community that may not have been available via traditional channels. The main purpose of the marketers in today’s era is to build and maintain the brand loyalty of the customers. Social media is the evident source of marketing and promoting different products and services and is being used by the many businesses to tap into a new competitive environment of changing technologies. Businesses tend to gain evident popularity by targeting customers who are brand loyal to specific brands
Social networking showcasing, when done right, can prompt more clients, more activity, and more transformations, and its digging in for the long haul. As indicated by (Forbes,2013) “94% of corporates are utilizing social networking and 85% said that it has given their business more presentation”, social media tools like Facebook , twitter, youtube e.t.c are in high use by many organizations which uses these tools for marketing purposes so as to make high sales, spread brand name and much more. This social media marketing has many advantages like spreading awareness about business which also increases brand loyalty and helping small business to compete highly qualified business on the contrary it has certain disadvantages also like misuse of information by the people, highly addictive which leads to wastage of time and distraction in important work.The inquiry should be in a manner by which one can slice through this clamor to achieve your clients. Marketing managers must use this media in an effective way rather than spreading rumors and false information, the misunderstanding due to lack of face to face interaction must be solved and effective communication should be built.Thus , it an be