Differences Between Social Media And B2C Marketing
humanized. In other words, people feel more comfortable interacting with the companies, because on social media, businesses can act like a human being. This brings a great advantage since people tend to do business with people like themselves and not with a company. In addition to that, researches have shown that a high number of social media followers have a tendency to improve trust and credibility for companies.
5. Higher Brand Authority. Interacting with people frequently creates a positive image for the company, as it reflects the good faith for the consumers. When people express their satisfaction or complaint about a product or a service on social media, using the brand name, they reluctantly create a new audience for the band. Hence companies enlarge their
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While B2C marketers use the advantage of being more casual in the content they share, B2B marketers focus on more professional type of content. (Iron Paper, 2014) B2C marketers can also enjoy the different viral effect of visual content such as sharing entertaining videos, which are distributed through video sharing sites.
Facebook, for example, is the leader in B2C marketing, since it is the first social media channel and has far more accountholders than other platforms. (Social Media Marketing Industry Report, 2015) Especially for B2C marketing, it is an amazing tool in areas of community engagement, customer support and promotion. Along with Facebook, Pinterest is considered having been highly successful over the last few years. This allows firms to create vast brand awareness in a short time and with fewer expenses in comparison to other marketing methods. It also plays a role on how people perceive the brand. Some people may for example think that the firms, which are on social media, are more reliable than the ones who are not present
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