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Swot Analysis Of British Airways Plc

1454 Words6 Pages

h Airways PLC.

I. Introducing

British Airways Plc ("British Airways", "BA") is the largest international airline in the UK and one of the hot premium lines. The company's main place of business is London, with a lively presence at Heathrow, Gatwick and London City airports. British Airways serves over 1,000 calls to over 150 countries. The airline has received awards many times because of its standards in its aircraft and for customer care.

In 2016, British Airways had many crossings to overcome due to the difficult external environment, including:

 low fuel prices and interest rates that promote the growth of market capacity and competition;
 Brexit;
 terrorist attacks on key target markets;
 operational disruptions due to unfavorable …show more content…

Refer to the popular and reliable Skyscanner portal [990] the route between New York and London Heathrow is the most popular one and it is served by 6 Carriers: American Airlines, British Airways, Air India, Delta Air Lines, Kuwait Airways and Virgin Atlantic. According to data from the previous month (December 2017), the most popular company that was serving customers flying between these cities was British Airways. This profitable route gives an example of direct rivals for British Airways in the fight for clients. It is impossible not to find a source in the press regarding the hot competition between BA and Virgin Atlantic [991]. Both companies originate from the United Kingdom, but BA was established long before Virgin Atlantic and gained the reputation of being listed among the best airlines in the world. Virgin Atlantic was founded in 1984 to be a few years later to compete with British Airways even at its main airport: London …show more content…

It is derived from a large parent company, the International Airline Group, which also owns and manages other airlines, including Aer Lingus, Vueling and Iberia. The parent company operates a precise and effective network of operations on the domestic and foreign scale that British Airways uses. The economies of scale allow British Airways to enjoy effectively reduced costs of each operation. As a result, the British airlines in 2016 also won the award for a business traveler for the best short-distance runner (Otley,

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