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Honda Essay

712 Words3 Pages

Honda motor company limited was started on 24th September, 1948 which produces and markets motorcycles and (www.reuters.com)power products all over the world. They mainly concentrate in motor cycle and automobile business. They have their own manufacturing facilities in USA, Canada, Mexico, UK, India, China, Malaysia and various other countries. They do sales through network of independent dealer. Motorcycles are sold through outlet and authorized dealerships. (www.reuters.com)Honda has the reputation of being the largest producer of internal combustion engines reaching an impressive figure of 15 million in 2012. Honda has the eighth biggest automobile manufacturer in the world. In 2012, Honda had more than $99 billion in revenues out of which $3 was the yearly profit. They have more than 17500 labour around the world as per 2013 Honda has introduced 3 models of cars with better performance (www.successtory.com)
Honda had their success stories in new decade. The best selling car in 1990-1192 was Accord. No one predicted that in late 1960’s that Honda would surpass Chrysler corporation to be the world’s third …show more content…

It expresses that such crusades made one of a kind recommendations to the client and this persuaded them to switch brands. An item's special offering suggestion is the arrangement of advantages of the item that obviously separates the item from focused items. These distinctions urge the purchaser to trade cash for the item. The opposition can be immediate contenders or substitutes. An immediate contender offers comparative advantages to a comparative target showcase utilizing a comparable innovation, A substitute item offers comparable advantages utilizing an alternate innovation. A Honda Civic is an immediate contender for the Toyota Corolla and a bicycle made for driving is a substitute

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