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Marketing And Marketing Strategy: Bharti Airtel

806 Words4 Pages

Promotion is an integrated and comprehensive terms, and covers the whole gamut of advertising, publicity, packaging, personal selling and commercial. The objective of this study is to provide an additional comprehensive understanding of the method of communicating client values and innovative services provided by the company. Today, it might be tough to seek out a company that doesn 't with pride claim to be a customer-oriented, customer- targeted, or evencustomer driven enterprise. Increasing competition is forcing businesses to pay rather more attention to satisfy customers. The amounts of satisfaction can also vary looking on alternative choices the client may have and alternative products against that the customer can compare the organization’s …show more content…

Headquartered in New Delhi, and the corporate ranks it is the highest three mobile service suppliers globally in terms of subscribers. In India, the company 's product offerings embrace 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL, broadband, IPTV, DTH, enterprise services as well as national & international long distance services to carriers. Within the remainder of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. 3 STATEMENT OF PROBLEM The promotional strategies can make impact on the buying behavior of the customers. This study will help to find how the promotional strategies make impact on the buying behavior of Airtel customers. Which promotional strategies are using by the Airtel to catch more and more customers and also going through the promotional strategies used by the competitors like Vodafone, Idea, Reliance, Aircel etc. SIGNIFICANCE OF STUDY The study will helps to understand the importance of promotion. As this study gives a clear insight into how promotion can influence consumer buying behavior. The findings and recommendations of this study helps Bharathi Airtel to understand what type of promotional activities is needed in the economy and also they can identify and adopt new promotional techniques which can attract …show more content…

OBJECTIVES OF STUDY The following are the objectives of this study:-  To examine the impact of promotional strategies on customer buying behavior  To determine which of the methods of promotion are using by the Bharathi Airtel  To find out the factors that encourages the customers in the promotion activities  To find out and adopt the new techniques of promotion SOURCES OF

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