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Mcdonalds Industry Analysis

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Product:

Mcdonalds have a non-vegetarian menu which consists of a wide variety of chicken and beef products. They also have a vegetarian menu which consists of vegetable protein substitutes for beef and chicken products. Mcdonalds has gained all of the peoples wants as they have a breakfast menu which therefore means they have catered for every meal of the day as well as they have cared for customers sentiments towards religion and culture. Mcdonalds products are generally at a low quality(compared to other fast food chains) to ensure their prices are low to attract their target market.

Steers mainly focuses their products mainly towards burgers and grills(beef and chicken). Their menu variety isn’t as big as Mcdonalds and focuses more on …show more content…

Both Franchisers have a good reputation as well as an interesting background. Steers and Mcdonalds have both good and bad qualities and are fierce competitors in the fast food industry and so therefore they can be extensively compared. However their current business models could be improved with strategies.

Background of Steers:
The founder of Steers was George Halamandaris who first introduced the concept of a steakhouse to South Africa after visiting the United States. His first steakhouse was called the Golden Spur which eventually changed to Seven Steer followed by Branded Steer, Longhorn Steer and then to the famous name as we know today which is Steers.
The first Steers store was first opened in 1970 by John Halamandaris, George’s son. It opened in Jeppe, Johannesburg. In the early 80s four Steers branches opened in Sandton City, which gained the interest from would-be franchisees. Soon after, the Comitis family gained ownership of the Steers rights in the Western Cape, which continued the growth of the brand throughout Southern Africa.
After decades of prominent growth, the Comitis family sold their shares back to the Famous Brands parent company. Today Steers is one of South Africa’s most recognizable quick-service restaurant brands. They are famous for their flame-grilled burgers made from 100% pure beef and handmade

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