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Marketing And Sales Relationship Essay

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The development of concepts marketing and sales, respectively, in order to build up background for understanding of the marketing relationship. The ways in which the concepts of marketing and sales have evolved has a remarkable influence on the way marketing-sales relationship is viewed and how it is organized in today’s business environment.
In the end, I will also discuss the concept of marketing-sales relationship. It should be noted that this concept are not separate from each other, but interrelated instead. Marketing. There is a continuous debate whether marketing should be seen as a separate organizational function or a process including various kinds of activities. Others have seen marketing as a separate entity, while others see marketing being an eclectic set of activities, which is studied and conducted by people with a varying set of skills and knowledge bases. (Ringold & Weitz 2007, 251) Therefore, here are numerous diverse meanings on what marketing is. The definition introduced by the American Marketing Association (AMA) is most commonly considered as a standard reflecting academic research and education and also marketing practice. inside North …show more content…

Promotion included advertising, personal selling, publicity and sale promotion. It is one of the basic ideas of marketing. Later there have also been extensions of the traditional 4 P’s model. (Waterschoot & Den Bulte 1992, ; Webster 2005, ) When marketing is seen as the 4 P model, it means that marketing is seen as purely operational. . Because of the wide acceptance of 4 P model, it still affects how marketing can be seen only as operational, especially in real business environment. Thus, tactical view of marketing is rooted in this concept and even though marketing practice has evolved since 1950’s, this concept is still relevant in both practice and research. (Webster 2005, )

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