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Marketing Wellness And Prevention Case Study

1375 Words6 Pages

Marketing Wellness and Prevention Marketing in health care is used to advertise the organization’s products and services it offers to the community. Marketing represents the visibility of an organization, especially the products and services it offers. A couple question kept in mind regarding how to promote products effectively in a competitive society without resorting to those “highly questionable tactics?” (Saucier, 2008). The pressure is on the marketing manager to achieve the financial goal for the organization without causing any ethical or legal questions? Saucier (2008) noted, “how does an organization ethically conduct business in a profitable manner?”
Scenario
Suppose that you are tasked with managing a health care marketing division for a pharmaceutical …show more content…

If the marketing involves persuading the consumers in regards to the organization’s services or products, the marketers must carefully review the ethical aspects of what can be involved when forcing to influence the customer’s behavior and decision making towards an unethical manner (Saucier, 2008). An example of unethical manipulation is stated as: “furthering a person’s or organizational goals at the expense of the person being manipulated. It essentially involves ' pulling the wool over the eyes' of others. The person being manipulated are not encouraged to reason about the situation, but are entranced by false promises, deceived by insincere verbal or nonverbal behaviors, or 'set up' in the sense that the situation is contrived to limit their choices. Manipulation differs from persuasion by robbing people of their choices through deceptive tactics, rather than attempt to guide them to make, of their own free will, the persuader's preferred choice." (Saucier, 2008). Some manager’s ethics are compromised by viewing this process as a game and unethical decisions are

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