Marketing Case: A Case Study Of Herbalife

One of the key facts in regards to this week 's case study about Herbalife is that the company is obviously very successful in selling their products, to begin with, which is stated in the fact that the company has been in business since 1980, with increased sales for the last 30 years. The company has continued to operate after being challenged several times on how they conduct their business in regards to recruiting new contractors who are automatically placed in a multi-level marketing plan which allows whoever recruited them to have additional profits generated because the recruiter’s contractor who they directly recruited will receive a percentage of the contractor’s sales. When it comes to William Ackman’s attempts to disrupt Herbalife’s marketing and sales by accusing the

In closing, I personally am a fan of supplements because they have been in existence a lot longer than the pharmaceutical companies. In fact “herbs or medicinal plants have a long history of treating disease. In traditional Chinese medicine, for example, the written history of herbal medicine goes back over 2,000 years and herbalists in the West have used "weeds" equally long to treat that which ails us. We are all familiar with the virtues of Garlic, Chamomile, Peppermint, Lavender, and other common herbs”. (Siegenthaler, 2008) Furthermore, I do not feel that Herbalife is a pyramid scheme. The reason I feel this way is that Herbalife has several lines of products that are actually purchased by consumers attempting to better their lives either by launching a healthier lifestyle by losing weight. Herbalife makes a profit for a product that they produce and a pyramid scheme does not. The firm also helps people attempt to live a better financial life by allowing some of its consumers to also become distributors.Nevertheless, their financial success will only be realized by the effort that they put into making themselves successful at marketing and distributing the products made by