Because through advertising, every single person has evolved in terms of awareness of the brands, which earlier used to be an objective to achieve. Human beings, in general, have become specific towards their needs. We now, no more depend on others ' suggestions. Advertising is enough to affect our decision process. Every product which advertises is a brand for the
In doing so it should keep in mind the behavior, demands and nature of its customers because it is from the customers that will eventually provide revenue for the company. The company should treat all its product lines differently as they have different customers, who are moved by different aspects. If the company is successful in correctly profiling its customers and providing them what they want, the company will be able to restore its position in the
A common concern is putting the cart before the horse, which means that consumers will concentrate more on the celebrity rather than the brand being endorsed (Rossiter and Percy, 1987). The product must be the core of an advertising, rather than the celebrity (Cooper, 1984). Another issue is that one celebrity is involved in diverse advertising and endorsements for different kinds of brands. Tying in with plenty of brands will reduce the identity, persuasiveness, and credibility of this celebrity. And the relationship between the celebrity and the brand being endorsed will diminish (Mowen and Brown, 1981).
Objective Before beginning this project,the most essential part is to clearly specify the motive of this product. The objective acquired through this project is To develop deep understanding of the meaning branding To take major steps while establishing a new brand To become well equipped with the success stories of world’s best brands. Effect of changing environment on brands. Change includes the economical and the technological changes(internet effects). Is the consumer changing & why do they shift loyalty.
BRAND RELATIONSHIP INTERVIEW ASSINGMENT This study was to determine how consumer sees the brand and their association with the brand. It additionally helps us to analyze how they are connected with the brand as their self-personality and the quality makes them to use different product categories of a brand. This study also helps us to determine how consumers perceived the brand in their mind. Brand Name – ZARA Ans.1 The respondent connected with Zara on account of beautiful, quality and rarity and the respondent feel great when he wore Zara garments or attire. It felt more sure, elegant and satisfactory.
This may involve promotion of the product, creation of an extensive distribution process to reach a wider consumer area, and putting attractive pricing to lure more customers into purchasing the company’s products. Coming up with innovative ways of increasing the usage of the product will also, help a company improve its sales in an established market (Maria, Grandinetti, & Bernardo, 2012, p.
Make enough of production to sell is the one way to commercialize it. A manufacture in a large amount to send the products out to the stores that will stock the items, so they have enough inventory on hand for the public to buy the product while satisfying the customer as the products always in stock. So, it will attract buyers to go there and find the products conveniently. We commercialize the product by its packaging. The unique and convenient packaging will assist people to buy the product.
Firstly, commercialization may bring a sustainable financial income to maintain their social work and organization management through businesses. They are able to get rid of the financial control from donors and become self -reliant. ‘Empowerment’ and ‘self-reliance’, the two notions that most of the past and current NGOs refer to, are more likely to be achieved through commercialization. Donors usually invest in NGOs and projects that will fulfill their requirement and receive what they expect in return (Speckbacher 2003: 275). On this occasion, NGOs may have to adjust their organization projects to meet donors’ requirement in order to get financial support.
Taste or price? It 's mostly the taste, of course the price have some sort of influence, but I just think Coca-Cola tastes better. From this utterance, I observe that the respondent has some sort of snob-effect towards Coca-Cola. I argue that for the respondent the cola brand is also for showing off and express an image. It 's not about the money it 's about the taste.