Company Case Study Chacoberry Company

Chocoberry Case Study

Name;

Keller University

Date

This paper looks into Chocoberry company business plan whom are seeking to introduce product into the market. They are seeking to sell the chocolate product to sell the product into the American market. In order to succeed in new product development it is very critical to ensure that the product, pricing, placement and promotion are done correctly. The paper seeks to advise the management on three best distribution options it will use to ensure these goods reach their target market. The pros and cons of using these distribution channels have been analyzed. The target customers are adults in the American market who are concerned much about their health status by offering products that

All distribution activities of the chocolate product will be delegated to this retailer. He will purchase the chocolate products from the firm in large quantities and break into small quantities that are friendly and affordable to the consumers. The retailer will be of great help to Chocoberry firm since they will be able to concentrate on core functions of the business. Additional cost of transporting goods and hiring salesmen to market goods will be saved thus reducing the cost of their product making it have a competitive price in the market, Reference for Business.

This involves the firm using a well known wholesaler with well established links with retailers to reach their customers. This distribution channel will enable the goods to move very fast and the cost of pushing through the product in the distribution channel are minimized. These intermediaries provide promotional services the producing firm, the Chocoberry.

Distribution could also take the form of online marketing. This is where the marketing process takes place via internet. Customers order their goods online and payments are through the same channels. Payment may be done through the transfer of funds electronically. This method of distribution depends on the type of product and the target customers. The target customers being adults are able to access internet and therefore this distribution channel will be effective. It may also take the form of telemarketing, Business Portal of India: Managing Business: Distribution: Channels of Distribution. (n.d.).

Review of Advantages & Disadvantages of Each