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Marketing Case Study: Eva GLOCAL At Melaka

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Description of the organization Table 1: EVA GLOBAL at Melaka EVA GLOBAL is the one’s company that sells everything about beauty both internal and external. After that EVA GLOBAL is an authorized representative of AVON so, to anyone that addicted with AVON stuff they can get AVON stuff at EVA GLOBAL without should go to AVON center. EVA GLOBAL was located at No.8, Jalan PSU, Sek 11, Plaza Sungai Udang, 76300, Sungai Udang, Melaka. At EVA GLOBAL also provided make up services for people who want to go to dinner or Engagement day. EVA GLOBAL began operation was on early 2010 and managed own by Puan Eva. EVA GLOBAL has been establishing by Puan Evanoza binti zulkifli. She is a young mother who was very beautiful and successful at a very young …show more content…

Puan Eva sells a beauty product because this product is easy to get it and all women kindly use a cosmetic product. So to enter in SMEs industries it not too expensive and as I said before this Puan Eva is agent for AVON product so, Puan Eva sell AVON product first before sells another product that all women and men need it. To put into SMEs industries Puan Eva just need a small shop to doing their business and it’s too hard to get it a place because it take a long time to make an procedure to rent a shop. After that, while put into SMEs industry Puan Eva need an experience, but training easily available. That’s mean to handle EVA GLOBAL Puan Eva needed manipulated experience in many ways how to handled customer, how to communicate with supplier, how to attract customer to buy their product and many more. But to handle all this Puan Eva needless to go to training or otherwise because all the stuff can handled own by Puan Eva easily and for information Puan Eva does not hiring outsiders to help at EVA GLOBAL because Puan Eva confident that she can handled itself. Then to put into SMEs industries it’s have low barriers to entry because as we know not too many people have an interest to make a business. Additional in beauty industries because many people that belong in beauty industries of course fall in the arena of big business such Maybelline, Mary Kay, sendayu Tinggi, and so …show more content…

Conduct an internal environmental analysis. iv. Identify stakeholders and their impact on the business. v. Assess trends in the external environment that will have an impact on the organization in the future. vi. Explore the business’s position in the marketplace. vii. Use analytical techniques to determine opportunities and threats to the business References BH Online (n.d.) Industri Kecantikan berkembang maju – Hasan Malek [online] available from http://www.bharian.com.my/node/11743 [18 October 2014] Bernam Media (15 July 2013) MALAYSIA TARIKAN PELABUR INDUSTRI KECANTIKAN ADA POTENSI MENJADI HAB ASIA [online] available from https://my.news.yahoo.com/msia-tarikan-pelabur-industri-kecantikan-ada-potensi-menjadi-085741746.html [19 October 2014] Audit Bureau of Circulation (2013) ‘Alat Solek Pelengkap Kehidupan’ in Mingguan Wanita. Ed. By Aminah Supian Selangor: Kumpulan Karangkraf Sdn Bhd, 92d David Lloyd George (16 october 2014) Quotations about Goals [online] available from http://www.quotegarden.com/goals.html [19 october 2014] 2020 Business Insight (n.d.) optimizing project and people performance [online] availbale from http://2020projectmanagement.com/2012/11/strategic-commercial-awareness/ [22 October

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