New Belgium Brewing’s (NBB) competitive advantage of social responsibility is the most important and the cornerstone of the company’s strategic focus. (Ferrell and Hartline, 2014, p. 359). In other terms, corporate social responsibility is a major competitive advantage of NBB. Corporate social responsibility (CSR) comprises business practices that are intended to improve the well-being of society (Korschun, Bhattacharya, and Swain, 2014). New Belgium’s social responsibilities provide the company serious competitive advantage because consumers have the desire to believe in and have positive feelings about the products they spend their money on (p. 359).
According to Fleming (2012), the company is increasing its long term business prospects which may aid its customers to gain social and economic goal. It is identified that the company has looked up its competitive benefit and examine its philanthropy efforts by the most effective way. According to Geppert et.al (2014), this means company is socially responsible and associated to environmental practice which can also lead to a strong customer and sales loyalty. This may enhance the productivity and quality of the company’s product which retain and attract its workers in order to reduce the regulatory
Cleaning products are by far their most popular strategic business unit. Their cleaning products include disinfecting wipes, bleach, laundry detergent with stain remover and color booster, toilet and bath products, and much more. They are responsible for most of the company’s sales. A SWOT analysis will help determine why Clorox’s cleaning products are extremely successful and what the company can work on to make them even more beneficial. A strength of Clorox’s cleaning supplies consist of Pine Sol being the leading all purpose/disinfectant brand in the United States, resulting in high profits for the company.
Dela Mana Mall is a 24/7 open mall for everyone. Fijians is known for being a risk taker that is why they are willing to try something new. We are aiming that our business is going to be the trademark of Fiji. So, it is decided to build our business in Fiji’s capital, Suva the second largest populations of Fijians. Suva is a center business of Fiji which is easy to attract customers.
Regal’s strategy concerning its products was very transparent. Because differentiation strategy has sustained its competitive advantage from the others, Regal Marine used differentiation strategies to safeguard the high quality of components and adding more appearances. This was very relevant, which organized the basis for the growth of the company. Regal retained the ‘best in classes by offering excellent creations in a way that they have uncommon features and benefits. The company’s strategy was sustained by their operations strategy that drives the boat main manufacturing process .As the business evolved Regal worked industriously to provide quality products at a minimum rate, thus reducing cycling time, improving process and using alternative products.
Explain the FAIR approach to evaluating ethical business communications Student Answer: Fair Test if Ethical Communication helps examine how well you have provided the facts; how well you have granted access to your motives, reasoning, and information; how well you have examined impacts on stakeholders; and how well you have shown respect. Cardon (2013). Socially responsible business practices aim to benefit not only the owners of the company but the community and the natural environment in which the business operates. In theory, socially responsible business practices should be a market advantage, because many consumers would prefer to do business with companies they consider ethical. However, consumers often do not have
Equality is not wrong to want something for himself, especially after servicing others his whole life. But while Equality's outlooks aren't necessarily bad, there still needs to be balance. If everyone thought only about themselves, society would crumble. People have to rely on each other to an extent, and total selfishness would prevent this. That being said, someone can have selfish moments while still being a good person and caring for others.
The company usually leverage on its success story with major customers such as Abu Dhabi Yas Island, Sheikh Zayed Grand Mosque, Dubai Metro and the Pearl. Also, they are into partnership business with some major firms too in the industry, mostly through forward integration by supplying chilled cold water to those companies and owning substantial share in the company’s business. Such companies include S&T cool district cooling company, Sahara cooling and air conditioning, industrial city cooling company. The company focus as also shifted to be a regional power player in GCC region and are part owner of the following companies in GCC region; Saudi Tabreed , Tabreed Oman, Bahrain District cooling company, Qatar district cooling company. The advertising strategy is usually through newspapers and focuses on private developers, but main channel of product sales is through direct sales by work force by bidding for air conditioning of major projects in the region.
Ethics and integrity is essential and played an important role in helping the growth of the business. Behave ethically could contribute to good performance and customers’ satisfaction. This lead maintains and expands the relationship between both parties and indirectly would increase company reputation (Bandsuch, M 2009). According to the Trevino & Nelson (2010), behave in ethics and integrity not only could stronger the relationship with the customers, but also the relationship with the stakeholders. Apart from that, ethics and high integrity could also increase the confidence of customers towards the organization (Trevino & Nelson, 2010).
This also evident from above discussion that ethical leadership is also crucial in developing the ethical culture within an organization. The employee performance can also incredibly increased by ethical and moral behavior in a workplace that practice good ethics. Finally, the overall performance of an organization in term of its financial outcomes is also benefited from the ethic practice. The case study of L’Oreal also provides a good example of all