Marketing Case Study: Huuawei's Marketing Strategy In Pakistan

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This case study highlights the issue of Huawei’s Marketing Strategy and its Independence day facebook message, which all led to the failure of the brand in Pakistan. This case study covers the fundamental basis on why Huawei as a brand couldn’t reach out to customers and increase their Sales
The major Results that were obtained that Huawei was not being able to tap in this huge Mobile consumer Market in Pakistan. It is essential for the company after making Investments of Rs 550 Million in Pakistan not to die down, rather revive itself by providing stiff competition to competitors like Q-mobile, Voice, Nokia, HTC etc.

KEYWORDS WITHIN CASE STUDY
Market penetration, Technology, Market Analysis, Competition

OVERVIEW OF HUAWEI MOBILES:

Huawei was founded in 1987 by ex-military officer Ren Zhengfei and formed as a private company owned by its employees. Its core missions are building telecommunications networks; providing operational and consulting services and equipment to enterprises inside and outside of China; and manufacturing communications devices for the consumer market. Huawei has over 140,000 employees, around 46% of whom are engaged in research and development (R&D). It has 20 R&D institutes in countries including China, the United States, Pakistan, Germany, Colombia, Sweden, Ireland, India, Russia, and Turkey,
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The ads were mainly western focused i.e. showing mainly Chinese and foreign actors and lifestyles which were not very much appealing to the Pakistani audience. Concepts and execution were also a great failure for example the ad focusing on the combination of beauty and brain was very poorly executed. But now Huawei Technologies is revamping its marketing campaign for the local market featuring Mahira Khan and Emad Irfani and now Humaima

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