MAC Cosmetics MAC cosmetics was founded by two young men by the names of Frank Toskan and Frank Angela. They started making their products from their very own kitchen and the first people to wear their make-up products were models that they used for their photo shoot. MAC Founder and Co founder decided to give back to the community and make HIV/AIDS organizations the beneficiaries of the company’s charitable focus. MAC became known for their much-pigmented red lipstick that Madonna used in one of her photo shoots. MAC was also known as a company that honored individuality and self-expression above all else, and that brought a brilliant sense of drag and theatre into MAC stores.
Mac products are based on four levels which are the core benefit, basic products, expected products and augmented products (See Appendix 2). Mac Cosmetics target all types of customers from young to old, but their main targets are young, working, professional individuals. These particular customers tend to use technology more frequently for everything from social media to online shopping. However the company provides make-up for all ethnicities, ages, and religions, according to (MAC Cosmetics - Official Site) “its brand values Mac Make-up as attitudinal hip, artfully irreverent, dedicated fully to the art of self-decoration and the realization of the Individual and be conclusive for Trinidad target group. At Mac Cosmetics psychographics, are based on the: Big Five Personality Traits.
Enjoy the Weird Vibe of the Big Mac Shop Fashion can be absurd and weird sometimes, or shall we say, most of the time? With all the revamps and trends that circulate within the industry every now and then, the obscure and the different seem to be classified as the new type of normal. We witnessed shoes that are made of fur, tops that are made completely of sequins, Lady Gaga and her raw meat ensemble, the flower headbands used in festivals and other trends being brought to life. Truthfully, fashion attracted us into a black hole of uncertainty and yet, we have all managed to look fabulous and stylish despite the risks involved. Only the few who are bold enough to jump off a cliff would end up succeeding and in the world of the fashion,
Report of Cosmetics industry Modern cosmetics industry originated in Western Europe, heritage of the ancient art of home- based perfume workshop from the 18th century to today's factory production, brand operations in the global market. Cosmetics has become a brand-driven, group-based global operations. Cosmetics and beauty products are controlled by a few multinationals, for instance, L'Oreal, Unilever, Procter & Gamble, Estee Lauder and Shiseido. With the increasing popularity of social media, the cosmetics industry is also borrowing these network platforms to narrow the distance with consumers. These network platforms not only have strong influence in young groups, but also can help cosmetic companies to make advertisements for their products.
AMC tries to create a good experience for its customer through one of a king services which is different from their competitors. As AMC declares in is 2016 annual report, “our ongoing focus to improve the quality of the movie-going experience, legacy AMC theatres continue to maintain leading top-box customer satisfaction scores of greater than 60% and industry leading theatre productivity metrics” (AMC, 2016). Moreover, Customers not only have easy access to order tickets, but also, they can preorder food and beverages. AMC has updated many of their locations with a lounge and full-service bar called MacGuffins. “132 out of AMC’s current 346 US locations have a bar available, which means AMC has nearly as many MacGuffins as the Marvel Cinematic Universe.
It manufactures and exports readymade garments to United States market over four million pieces per annum. The company is specialized in children girl’s dresses for well renowned brands in United States. Further Gimac Garments (Pvt) ltd also having a very good design and development unit with latest technologies such as CADCAM and Tukka software’s. The production process starts from import of raw material from china, cutting the fabrics and issuing to the production floor. After sewing of the garments in the production floor it will be send to in line quality controllers for quality check.
Company showed tremendous growth rate by growing more than 400% three year in a row and being among fastest growing 500 companies of the USA in 2005. In 2007 company sold 125 million dollar local produced clothes outside of the America. The company continued showing dramatic increase and remained as an ideal for other fashion retailing companies until 2010. From 2010 on company started losing its power and strength in the market. Moreover, company’s CEO Dov Charney was considered as unreliable and he faced harassment allegations.
It is considered as one of the few established brands in Haute couture for celebrities and royalty. For instance, the Actress Halle Berry who wore his dress to the Academy Awards when she became the first African-American woman to win the award for the best actress. Moreover, ES as the owner of globalized organization understood what marketing needs, so he offered branded products as his loyal customers expected in order to strengthen their identity and their image both on the group and the individual level and to attain them and to survive in the market place (Thakur, & Kaur, 2015). In addition, direct ownership of two flagship stores in Paris and
Macsa has been established in 1983. Ever since, the company has been successful on a domestic, as well as, an international level. Macsa is a company specialized in the design, development, manufacturing, and delivery of coding and marking lasers. Since 1990, Macsa has continued to invest eight percent of its revenues in research and development each year; therefore, it was able to develop its own laser technology. Nowadays, it has laser marking systems, laser coding systems, laser scoring, perforating and cutting systems, and several laser accessories.
The Marketing Strategy Behind the Success of Chanel’s N˚5 Fragrance INTRODUCTION Gabriell (Coco) Chanel founded her company in 1913 in Paris, France. The main profile of the company at the beginnings was fashion design by Chanel herself from 1910 to 1971. She was a real innovator on the market. After her death Karl Lagerfeld became his successor, currently he is the mastermind behind the world-famous, top-selling luxury brand. Chanel soon expanded the product range and started to design luxury hats, clothes, fragrances, accessories and cosmetics.