ipl-logo

Macsa Case Study Marketing

1036 Words5 Pages

Macsa has been established in 1983. Ever since, the company has been successful on a domestic, as well as, an international level. Macsa is a company specialized in the design, development, manufacturing, and delivery of coding and marking lasers. Since 1990, Macsa has continued to invest eight percent of its revenues in research and development each year; therefore, it was able to develop its own laser technology. Nowadays, it has laser marking systems, laser coding systems, laser scoring, perforating and cutting systems, and several laser accessories. Macsa divides their numerous products into two main sectors. First, the sector for manufacturers of packaged goods, to which Macsa sells coding lasers, such as pharmaceuticals, food and beverages, …show more content…

Due to its yearly investment in research and development, Macsa has been able to acquire twenty-seven worldwide patents (Macsa ID S.A. YouTube, 2015). Consequently, Macsa has shown to always be innovative and to provide the best solution for each separate market. It continuously tries to contribute to the quality of life everywhere in the world. This is also what they want to communicate to its customers using different channels. Macsa mainly communicates through its customer service, as well as, via different social media channels, including Facebook, LinkedIn, and YouTube. Especially on the latter, much useful information and visual content can be found on the different products Macsa offers. How does the laser work? What are the benefits of using this technique? And what can the laser be used for? When looking at offline communication, one can address the importance of trade fairs for a company like Macsa. Trade fairs are a very useful tool for a company to showcase new product development, meet industry partners, examine recent market trends, and to win new customers. For example, between November 4th and 10th, 2017, Macsa can be found at Interpack in Düsseldorf, Germany. Interpack is the most important trade fairs for the packaging industry. Macsa will introduce its SPA lasers, which decrease waste and are able to grow with new production needs (Macsa ID, sd). As one can see, this multinational is committed to keep on being innovative and communicate this to the world. Additionally, Corporate Social Responsibility (CSR) is also essential to Macsa. In the past years, the company has offered scholarships to students in Spain to ensure the education of talented young professionals. Moreover, Macsa has established several micro credits for new businesses in order to develop themselves. Maintaining a strong reputation can also considered to be one of

Show More
Related

  • Industrial Alliance Mission Statement

    252 Words  | 2 Pages

    In addition, they provide segregated and mutual funds, securities and many other financial products and services. Industrial Alliance’s mission statement is “Ever on the cutting-edge,

    Read More

  • Nt1310 Unit 3 Individual Assignment

    481 Words  | 2 Pages

    Also, with an extraordinary criticism of enthusiasm from everybody who viewed the recordings, we can anticipate that automatons will never again be something that we see on television however something that we 'll be encountering soon. Information Until the end of time With developing prevalence of online networking or sites, boundless information got to be and still is an enormous pattern. Investigate approaches to utilize that boundless information as chance to utilize it for either better publicizing, make better items or build up the buyer 's experience. The potential outcomes are unfathomable.

    Read More

  • Lockheed Martin Case Analysis

    1090 Words  | 5 Pages

    In order to ensure its continued success as a leading global security and aerospace company, Lockheed Martin has a number of business objectives that align with the organization’s core competencies. For example, understanding the importance of product

    Read More

  • Hrm 531 Week 3 Team Assignment

    516 Words  | 3 Pages

    Moreover, they could facilitate and expand the Amazon website to include the further commercialization of biomedical device that could benefit the world. If none else, the company offers an opportunity for modern day job experience within a the future of business in the form of

    Read More

  • What Are Target's Fixed Costs?

    809 Words  | 4 Pages

    If Target want to be more efficient in the future they need to continue to increase the use of technology and reach out to consumers using the

    Read More

  • Five Forces Auto Insurance Industry

    864 Words  | 4 Pages

    The adoption of new technologies and trends is being facilitated in the industry for the competition and the customer’s overall experience. Many suppliers that are having similar strategies face a strong competition. The barriers for exiting the markets are high. Products and services of are undifferentiated leading the customer to focus on the prices offered. Low market growth, so it can be increased only by taking another firm’s market share.

    Read More

  • Costco Target Market Analysis

    812 Words  | 4 Pages

    Categories of products currently include major appliances, furniture, electronics, luxury items, special events,

    Read More

  • Pricing Strategy And The Pricing Strategy: Dyson

    1009 Words  | 5 Pages

    While many manufacturers rely on third party retailers to sell their products, it has become important for manufacturers to add a direct-to-consumer mix in their distribution supply chain strategy (Diorio, 2016). As a result, Dyson should sell the new product directly to consumers through its website. In addition, by selling the new vacuum directly to consumers at its existing brick-and-mortal stores Dyson will have the opportunity to demonstrate the technology in person and provide a world-class customer experience (Cuthbertson, 2016). However, until it becomes realistic for the firm to establish a wide network of physical stores, Dyson should market the new vacuum through retailers.

    Read More

  • Mcdonald's Social Media Analysis

    1208 Words  | 5 Pages

    Online, McDonald’s left clues on different social channels and challenged its fans to solve “Who took the Mighty Wings?” – I’m tweeting’ it: Inside the social media strategy at McDonald’s – Haniya Rae | 28 February 2014 McDonalds have different corporate accounts on twitter to interact with the consumers on one of the account they post all their products and services whereas on the other account they answer to their consumers question or doubts regarding the quality of their products honestly they follow Transparency which is the main rule for social media

    Read More

  • Samsung Manufacturing Strategy: Process Strategies

    732 Words  | 3 Pages

    In Figure 2 based on Hayes and Wheelwright’s model (cited in Salemi 2004) the variety of product-process mixes available to Samsung is extensive, a sample of products are represented. As Samsung has 38 manufacturing facilities that are all interlinked with MES and PLT, providing rapid response to changes, they can adopt a variety of positions, throughout the diagonal of the matrix. The positions will depend on where the product or component is in its life cycle. The other consideration is that Samsung’s position as a supplier of essential components, to competitors, allows it some control over market

    Read More

  • Social Responsibility In Tesco

    2166 Words  | 9 Pages

    The products created with these standards are fair trade

    Read More

  • Ikea Supply Chain Analysis

    2051 Words  | 9 Pages

    For the company, it gets the raw materials like wood and wood fiber from its internal suppliers and other raw materials like metal from its external suppliers. At this stage, parties like IKEA Industry and IKEA’s external suppliers are involved. Since IKEA has to purchase materials from numerous suppliers, the company has 31 trading service offices in 26 countries so that new idea testing, production monitoring, quality checks and price negotiations can be carried out efficiently. This ensures that the material costs are at its lowest and at the same time, material comes in good

    Read More

  • Organizational Structure Of Bosch

    1138 Words  | 5 Pages

    Bosch's core products are automotive components (including brakes, controls, electrical drives, electronics, fuel systems, generators, starter motors and steering systems), industrial products (including drives and controls, packaging technology and solar panels) and consumer goods and building products (including household appliances, power tools, security systems and thermo technology). Bosch has more than 350 subsidiaries across over 60 countries and its products are sold in around 150 countries.

    Read More

  • Electronic Word Of Mouth Advantages And Disadvantages

    1282 Words  | 6 Pages

    While consumers can contact the companies at any time through their official websites, thanks to social media, companies are now able to contact the consumers at any time. This opportunity for communication can be advantageous for both consumers and marketers; for instance, consumers can announce their demands and grievances or marketers can get consumers’ opinions about their new products before their release into the

    Read More

  • Cacao Show Case Study

    865 Words  | 4 Pages

    • What is the value proposition (and to who?) The value proposition of Cacau Show is that they can provide high quality chocolate to middle class customers with affordable price. Consumers do not have to hesitate to pay high price to have high quality chocolate and to compromise for cheap mass-market chocolate. • Complex, volume or hybrid business model (according to G. Moore’s model)?

    Read More

More about Macsa Case Study Marketing

Open Document