tag line, “Wonderful Wonda”. A company named PERMANIS Sdn Bhd introduced Wonda coffee to Malaysia. It has been primarily involved in the manufacturing, distribution and marketing beverages franchise from PepsiCo and also owned subsidiary of Asahi Group Holdings Ltd, Japan. PERMANIS Sdn Bhd is one of Malaysia’s leading beverage manufacturers and have a comprehensive network to distribute products throughout the both east and west of Malaysia. They produce world renowned brands such as Pepsi, Mirinda
1.3 BACKGROUND OF STUDY There are increasing establishment of cafés and restaurants in Malaysia as the demand increases (Euromonitor, 2014). Cafes and restaurants which is categorized in food and beverage industry is emphasizing on the delivery of good customer service and continuous enhancement on service quality (Markovic, Raspor, & Segaric, 2010). Hence, high service quality is required in the business operation because service quality is crucial in keeping the customer loyalty (Panda, 2002).
INTRODUCTION As part of our Entrepreneurship Skills SSC1107 subject, we were given a case study which had to be done as a group. We formed a group consisting of Surenthran, the project leader, Kathiravan, Navina, Harykumar and See Kee Joe. The case study is about choosing a corporate sector and write a report about its social responsibilities. The organisation that we chose is DiGi Telecommunications Malaysia. First of all, what do you mean by social responsibility? It is the continual commitment
industries. The vision of the company is becoming the leading total Food and Beverage Company in Malaysia and the region. Whereas their mission is to become a world-class multinational enterprise providing superior returns to their shareholders, excellent value for their customers and a rewarding career for their employees. 2. Product 100PLUS was launched in 1983 and stood up as the largest isotonic brand in Malaysia. There are several achievements of 100PLUS. These awards include Putra Brand Award 2010 (Gold