Nutella For Diabetes Nutella is made by Ferrero SpA, owned by Michele Ferrero. He is PietroFerrero 's son. He is one of the richest people in Italy. The company also makes Ferrero Rocher chocolates. We came up with a new concept for the nutella jar. Since there are some people who suffer from diabetes, and cannot enjoy the grace of nutella, we decided to come up with a new product line extension that enables diabetic people to enjoy a suitable tasty desert. Product Strategies: The product will have a new shape. Other than the traditional chocolate jar that the people are used to. This product will look like a chocolate bar. In which the chocolate bar will be a coated biscuit with the new recipe of nutella on top. My teammates and I decided …show more content…
As for the chocolate itself, we decided to replace white sugar with an alternative source of sweetener. It includes sorbitol and maltitol which are particularly helpful to diabetic people because only a portion of it is digested and absorbed. And the absorbed part is absorbed slowly, therefore there is minimal rise of sugar in the blood. We will also include cacao butter and canola oil, which will also be healthier for diabetic people. After all of this explanation about the product and its ingredients, the target market is obvious. Nowadays diabetes is spread worldwide. Young adults and even children are suffering from that disease. Therefore our direct target market are individuals who suffer from diabetes. Also people who care about their health and their fitness can also be a target market. This is because our product contains low levels of sugar and healthier raw materials as mentioned previously. Each product could be divided into two main categories. The first one is consumer products. Consumer products are items purchased by ultimate consumers. The other category is industrial products. Which are products bought by business men for the purpose of resale in the future. This product is indeed a consumer product. It is so because it will be purchased by people who will consume it over a short period of …show more content…
Exclusive distribution is typically chosen for specialty products or services, such as a Rolex watch. Selective distribution; is between intensive and exclusive distribution. The firm selects some retail stores to place its products. Intensive distribution is usually chosen for convenience products or services such as The level of coverage is mass coverage. The mass coverage is also known as intensive distribution. This distribution is usually used for convenient products such as our chocolate bar. Meaning that the product will be distributed widely, covering almost everywhere. The chocolate bar must reach every possible store in all geographical areas. Like supermarkets, minimarkets, and even pharmacies since it is a product severely related to one 's health. That way pharmacists could recommend this chocolate to the diabetic people who come to the pharmacy asking for a suitable dessert. After settling the level of coverage, it 's time to select the channel length distribution. Usually distributions are either direct or indirect. Direct channel is when the producer delivers the product directly to the consumer. As for the indirect channel, it is when the product passes through channels like wholesalers, manufacturers, retailers and then to the
The food industry doesn’t want the consumers to know what is in their food and how their food is made, because the industry is afraid that if the consumers know, that they will not want to eat their food anymore (FOOD,
The second issue has the same importance as the first one, it is a choice between taste and health issues. The decision about the taste and health will eventually be solved with a clear compromise, because both of these factors have a great potential for the market. This decision can affect all the range of products that may be released later on. First BASES indicated that health is more important in this area, but the second BASES shown that they should not ignore the "taste" because it has the great importance for consumers.
1. Introduction Under Armour, Inc. (Under Armour) is a leading sports apparel and equipment manufacturing company founded in 1996 by Kevin Plank, a 23-year-old former University of Maryland football player.. He revolutionized the sports apparel industry by creating a superior, moisture-wicking, performance T-shirt, made of synthetic fabrics. Under his leadership, the company grew from a 17,000-dollar business in 1996 to a 4.83-billion-dollar empire. 2.
However, the new modified dessert contained twice the amount of sugar than the original yogurt (Moss 475). In addition to the product being unhealthy, Stephen reportedly said in a meeting that people bought what tasted good and that he would continue to promote his business. Nevertheless, when adding more sugar or simply modifying the product to appeal the customer it makes it more addictive and more likely to be bought again. To continue manipulating the food without informing the customers that the product is now more addictive becomes a moral issue. The responsibility then lies with the companies to inform the consumer of such engineering in the food to allow them to make their own independent decision of purchasing a
Milton Hershey Elbert Hubbard once said, “A little more persistence, a little more effort, and what seemed a hopeless failure may turn to a glorious success.” In order to succeed, one must persist to overcome failures. Milton Hershey was born on September 13, 1857 in Pennsylvania. Hershey was a confectioner who changed the future of milk chocolate. He created the Hershey Chocolate Company and persisted to make a thriving candy company.
Business products are types goods and services which make cost-effective purchasing decisions. Installations are major capital investments in the business to business market. For example, items in Publix have to constantly stay restock and fresh for consumers to purchase whenever they chose so. Publix has purchased 18 wheeler trucks to ship, carry, and deliver items to the store. A company truck is a capital investment and a major component of how the business operates.
In a marketing communications strategy the first objective is to identify the target audience. In the case of Kellogg’s they have two main audiences, the purchaser who is the parents and the influencer who is the children. Kellogg’s tend to have specific target audiences for each of their products. For example, Kellogg’s Corn Flakes targets families, Kellogg’s Special K targets women and/or health conscious women and Kellogg’s Coco Pops targets children.
(Cleveland Clinic.org). These doctors have found natural ingredients in cocoa that can improve heart health, lower cholesterol, prevent blood clots, and lowering blood pressure. “A 100 gram bar of dark chocolate with 70-85% cocoa contains (1):11 grams of fiber. ,67% of the RDA for Iron. ,58% of the RDA for Magnesium.
Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.
Segmentation, Targeting and positioning, also known as STP are an essential part in marketing today. This model is important for generating marketing communication strategies and it aids the marketers to prioritize schemes and deliver personalized and pertinent messages to diverse audiences. This approach is audience oriented rather than product focused in terms of communication, which results in conveying appropriate messages to the members who are more commercially appealing. Segmentation benefits the managers in finding out the area on which they have to concentrate on in terms of geography, demographics, social factors or behaviors.
Distribution is one of the marketing mix among marketing mixes. Marketing needs the help of distribution to reach the target market. It is also one of the fundamental factors specially. Distribution is very important because these distribution are helpful and simply how every customer gets their needed and wanted products, finding the products and services that greatly need. There are three types of distribution channels.
He found that elaborate of cookie can make the cookie different like soft and chewy cookie versus crispy and thin cookie. The recipe is also can make cookie difference like sugar most of cookie recipes are sugar, but the brown one should use
In order to formulate an effective ad, the target audience must always be defined and understood. Starbucks Coffee’s target audience is families with young children. There are several factors involved in determining the target audience, and that is demographic, geographic, psychographic, and consumer insights. Firstly, there are several demographic variables that are taken into account.
A product is the item that business makes with aim to fulfil the needs and wants of customers. It is also the item that business actually sold to the customers. For our company, our product is the ice cream. (Talloo, 2007, p.154) 6.1.1.1 Product Design- features and quality Our company has designed our products according to the features and quality that all range of customer desires. Our ice cream is made from natural fruits such as
Segmentation and Target Market Paper Positioning Statement Healthier lifestyle is adapting throughout the world now days. Best physical activities, conscious upon healthy eating, making it incorporate to each other. While work out, people are more into use of technology to monitor their heartbeats and to check over calories burned. Moreover, they maintain manually written records, their readings to track about the level they are going good which they calculate through heat rate monitor.