ipl-logo

Marketing Case Study: Padini Holdings Bhd

1924 Words8 Pages

Executive Summary
This report is about Padini Holdings Bhd and it shows the history of the company and how it was developed, furthermore wat other brands are under the name Padini. Moreover, Padini there is also an example of the survey questions for customers to know what is their feedback about the company and its product and customers service. Also, what are the customer related issues that the company facing and how to deal with them. Furthermore, what are the transactions that the customer is able to pay through and how the customers can contact and communicate with the company. This report is also explaining Padini’s loyalty program and what customers get of it and its benefits, then what is the strategic recommendations for Padini.

Table of Contents

Page
1.0 Background and History …………………………………………………………………… 3
2.0 Market Analysis: Survey …………………………………………………………………… 4
3.0 Customer Related Issues …………………………………………………………………… 7
4.0 Customer Profile Analysis …………………………………………………………………. 8
5.0 Loyalty Program Analysis …show more content…

It has been incorporated for 32 years. Padini got various customer related issues of relating to products and services. Having methods set up that discover solutions for customer complaints will enable it to determine issues rapidly and effectively. Padini has extraordinary Loyalty Program that will make customers even happier and attract more customers. Although, Padini need to draw a long-lasting plan on how to keep its equity, to maintain a brand equity is as hard as developing the brand but it should compromise making a lot of profits but rather look at the feelings of employees and shareholder’s interests. In the end, Now PADINI becomes one of the leading companies for clothing industry in

Show More
Related

  • Loyalty And Justice In Larry Watson's Montana 1948

    728 Words  | 3 Pages

    Honestly, what is loyalty? One can’t even begin to define such a word. It’s one single seven letter word yet, it has a deep profound definition. As a matter of fact, typically one does not use loyalty until they are put to the test. Without a doubt, the test can be anything.

    Read More

  • Business Case Study: Jurlique International Pty Ltd.

    2179 Words  | 9 Pages

    INTRODUCTION:- Jurlique International Pty Ltd. is an Australian cosmetics manufacturer specializing in natural botanical-based skincare and cosmetics under the brand name Jurlique. Jurlique is considered ethical and environmentally friendly. Jurlique was founded in 1985 the Australian state of South Australia by Dr Jurgen Klein and his wife Ulrike. The company 's name is based on a phonetic combination of their first names.

    Read More

  • Theme Of Loyalty In Montana 1948

    1840 Words  | 8 Pages

    Genuinely, what is loyalty? One can’t even begin to interpret such a word. It’s one single seven letter word yet, it has a broad profound definition. As a matter of fact, typically one does not use loyalty until they are put to the test. Without a doubt, the test can be anything.

    Read More

  • Swot Analysis Of Cineplex

    804 Words  | 4 Pages

    This loyalty program ensures that consumers will repeatedly return to Cineplex to use their SCENE card and receive the rewards. This concept allows consumers to have brand loyalty as they constantly only attend Cineplex to visit the theatre so they are able to use the points. Cineplex therefore implements brand loyalty by engaging their consumers through a loyalty program and providing them a reason to return back and to use the service one

    Read More

  • Lvmh Porter's Five Forces

    885 Words  | 4 Pages

    Due to their huge success, control over suppliers can be always be maintained by the company. Rivalry among the competitors is the force to reckon with and it is the one that will decide the future profitability of the fashion industry. Competition in fashion is very high since there are only a handful of competitors when looking at the giants. Future Industry evolution Scenario 1 The future of today’s world is technology.

    Read More

  • Competitive Advantage Of Patagonia

    989 Words  | 4 Pages

    I. Background and Company Analysis ________________________________________ Patagonia, founded by Yvon Chouinard in 1971, is an outdoor apparel company that has successfully integrated green elements into almost every business activity, from R&D to human resources management, to reduce harm to the environment. These elements firmly align with the corporate objectives of enhancing product and service quality, reducing environmental impacts and having constant innovation. These practices not only enable Patagonia to create values to its customers, but also help the company differentiate itself as innovative leader in the green segment of the industry. A. Orsato’s Framework - Competitive Environmental Strategies Patagonia should be considered

    Read More

  • Case Study Of Under Armour

    3092 Words  | 13 Pages

    Under Armour: Working to Stay on Top of Its Game Lulu M. Mero Webster University Abstract This paper explores the case study found in the Strategic Management: Competitiveness & Globalization (10th ed) under the authors of the book, Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson. The title of the case is “Under Armour: Working to stay on Top of Its Game” which analyzes fully the portfolio of the company. Under Armour is an apparel firm that faces some competition and it constantly has to revise its business strategy to stay on top of the market. This case study discloses the company’s history, growth, product and sales profile, major competitors, management, marketing, business strategy, and strategic challenges.

    Read More

  • Marketing Case Study: Royal Fernwood

    1579 Words  | 7 Pages

    Table of Contents 1.0 EXECUTIVE SUMMARY 3 2.0 THE CHALLENGE 3 3.0 Vision 4 4.0 Mission 4 5.0 Core Values 4 6.0 USP’s 5 7.0 SWOT ANALYSIS 6 8.0 SITUATIONAL ANALYSIS 8 8.1.0 POTER’S FIVE FORCES 8 8.1.2 PEST ANALYSIS 10 9.0 Competitor Analysis 11 Noritake 11 Dankotuwa 12 Chinese imports 13 10.0 CUSTOMER ANALYSIS 14 11.0 MARKETING STRATEGY 15 11.1 MARKET SEGMENTATION 15 11.2 POSITIONING STRATEGY 16 11.3 Ansoff Matrix 17 11.4 MARKETING MIX 18 12.0 ACTION PLAN 21 13.0 BUDGETS 21 1.0 EXECUTIVE SUMMARY Royal Fernwood Porcelain, Browns latest acquisition, presently markets a range of porcelain products for local and foreign markets. Royal Frenwood has a local market share of 13% and a strong dealer distribution

    Read More

  • Maxis Marketing Strategy

    1706 Words  | 7 Pages

    2.0 Introduction Starting with branched out from Binariang GSM Sdn Bhd as a subsidiary, Maxis Communiations Berhad (Maxis) is a service provider company for telecommunications and internet technology in Malaysia. It was begun in 1995 where the company used the dialling prefix identifier of ‘012’, ‘014’ and ‘017’. The company offered 900 and 1800 MHz Global System for Mobile Communications (GSM) band. After that, the company uses the 2100 MHz Universal Mobile Telecommunications System (UMTS) band in July 2005. Besides, Maxis was the first to introduce 3G services in this country.

    Read More

  • Pestel Analysis Of Clothing Industry

    901 Words  | 4 Pages

    In order to explicitly analysis the clothing industry, emphasis must be laid on Textile

    Read More

  • A Comparative Analysis Of Nike And Under Armour

    3388 Words  | 14 Pages

    Mark Moulton Professor Ottemann December 10, 2014 2014 Term Paper Nike & Under Armour Company Assessment Nike and Under Armour are two of the largest sportswear and athletic shoe companies in the world. Their histories and growth are similar but they use different corporate and business strategies. Their strategies reflect their corporate structure and the personalities of their leadership.

    Read More

  • Moccona Coffee Case Study

    1044 Words  | 5 Pages

    Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.

    Read More

  • Marketing Case Study: Kellogg's Marketing Research Factors

    747 Words  | 3 Pages

    In order for a business to find out their customers interests and thoughts about their business, they carry out the appropriate marketing research to ensure that the business has 100% customer satisfaction. In relation to Kellogg’s, they have carried out a number of market research, which has ultimately led them to becoming the leading cereal brand. The company has developed a range of products for the segments within this market, targeted at all age groups over three years old. This includes 39 brands of cereals as well as different types of cereal bars. Consumers of cereal products perceive Kellogg 's to be a high quality manufacturer.

    Read More

  • Marketing Segmentation Of Mercedes Benz

    916 Words  | 4 Pages

    The market for Mercedes Benz will also be divided in terms of their loyalty status. Users of Mercedes Benz products will have a high loyalty status as it carries a brand image of an organization that offers it users the best products and services. Mercedes offers a Loyalty Program, for instance, “If you are a current U.S. Member of the MBCA and have been a Member for at least 12 consecutive months prior to purchasing or leasing a NEW Mercedes-Benz vehicle, you are considered a "Member in Good Standing" and automatically qualify for a $500 price discount.” (mbca,

    Read More

  • Marketing Case Study: Hindustan Unilever

    2155 Words  | 9 Pages

    CASE STUDY HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide-

    Read More

More about Marketing Case Study: Padini Holdings Bhd

Open Document