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Marketing Channel Marketing Strategy

1167 Words5 Pages

Final Project

Spring 2017

Marketing Channels

NUHA Y. ABUDURRAH MAG327

5/15/2017

Table of Contents
Introduction about the company. a- Brief background 4 b- Type of the organization
Product mix (briefly)…………………………………………………………………………………………………………………..5
The marketing channel strategy
a. Direct or indirect……………………………………………………………………………………………………………………….
B. Channel members Participants………………………………………………………………………………………………...
C. Facilitating agencies……………………………………………………………………………………………………………….6
The marketing channel design
a. Number of levels……………………………………………………………………………………………………………………7
b. Intensity at various levels ……………………………………………………………………………………………………..…
c. The selection process ………………………………………………………………………………………………………………. …show more content…

The Social Media Manager, ensure that all the latest offers, Food & Beverage events etc… are regularly posted on social media i.e. Facebook, twitter etc.

Their Marketing Team participates in various Road shows and Tourism events, to ensure directly reaching out to Travel agents and capturing maximum business. Also, they go on Sales Trips to different countries and promote their Hotel.

The marketing channels and product decisions
SMS campaign, active promotion on Social Media, displaying adds in the Hotel lobby and lifts.

Facilitating agency
Facilitating agent/agency, who is not a part of an organization, but helps facilitate the product or service from the manufacturer to the customer. Thus, any organisation which provides services without actually being part of transaction of product is called as facilitating agency. Person who is part of such an agency is called as facilitating agent. Retailer or wholesaler may also act as facilitating agents for some …show more content…

- Selling through intermediaries.
- Dual distribution.
- Reverse channels.

How Channel member are selected?
Key Points

- Marketing channels represent the relationship between a producer and the user, usually in the form of a strategic alliance such as a retailer.
- When selecting which marketing channels to pursue, it's useful to understand an organization's target users and their preferences. For example, if it is a technology friendly market it's important to create digital storefronts.
- Some channels will be more costly than others. Considering the overall margins, desired volume, and opportunity costs can give organizations strong strategic reasons to use or not use some channels.
- For organizations that rely heavily on brand, it can be important to select corresponding partner channels. For example, a high end fashion item would want to carefully select channels to maintain brand equity.
- Localization can be enhanced via strategic channel selection. Entering new markets through local retailers can give exposure and localization to a new market.

Distribution Tasks that we performed

Following is an example of Distribution tasks in a company that supplies goods to the

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