PROJECT REPORT ON: “MARKETING STRATEGIES OF ‘CADBURY’-MONDELEZ INDIA” SUBMITTED TO: DR.SUPRIYA JHA ASB, AMITY UNIVERSITY, NOIDA, UP SUBMITTED BY: ADITI GUPTA BBA – CO7 A3906413041 SUMMER PROJECT REPORT ASB, AMITY UNIVERSITY, NOIDA, UP OBJECTIVES OF STUDY To study about the company’s marketing objectives. To study
4 Cadbury’s Brand positioning Cadbury, Nestle and Mars have been in competition with one another in the confectionary food market from years. They frequently cope with each other brand for brand merely their branding strategies are rather dissimilar. Although Cadbury headed with the Cadbury, brand name and colors throughout nearly all their products namely, Cadbury’s Dairy Milk, Cadbury’s Flake, and Cadbury’s Milk Tray and so on; Mars took with their brand marks like Mars Bars, Twix and Snickers
CADBURY DAILY MILK Cadbury Dairy Milk is the standard for quality in chocolates in India and loved across all age groups. It is unique for its higher milk contents than other chocolates. Cadbury Dairy Milk was launched in India in 1984. Cadbury milk chocolate bar was first launched in India in 1948.In the next three years, i.e; in 1987 Mondelez India Foods Limited launched variants of Cadbury Dairy Milk- Fruit & Nut, Crackle and Roast Almond. Cadbury India was initially an importer of chocolates
Christie Oreo in Canada, Cadbury Oreo in India marked the coming of an era of fancy cookie-consumption led marketing. Today, Oreo is the largest and most popular cookie brand worldwide and its entry into the Indian subcontinent awarded Kraft entry into an estimated Rs.13, 000 crore biscuit market here. Cadbury, which has now been acquired by Kraft, has a stronger presence in India. It’s not just a bigger brand here than its parent company, but it also has a superior marketing and distribution network
CORPORATE – Case of Cadbury 3 Case description and background 3 Analysis of issues 4 Case questions 4 Summary 8 NEW VENTURE – Case of EasyJet 9 Case description and background 9 Analysis of issues 10 Case questions 10 Summary 14 REFERENCES 15 CORPORATE – Case of Cadbury Case description and background Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. They create brands people love - brands like Cadbury, Trident and Halls. Their
Field study for “Channel Management in Unorganized and Modern Trade” for Cadbury India Marketing Management A complete study to understand channel management principles/dynamics in FMCG or Durables in traditional channel and Modern Trade in Orissa region w.r.t. to Bhubaneswar and peripheral markets Group 8 Arjya Choudhury (UM14068) Shirsendu Chatterjee (UM14107) Shrikant Salke (UM14109) Soham Pradhan (UM14111) Tanuj Padhy (UM14118) Utkarsh Shrivastava (UM14119) INTRODUCTION A. OBJECTIVES
Cadbury as a brand is so well known that it requires no introduction. Cadbury was established in Birmingham, England in 1824, by john Cadbury, who sold tea, coffee and drinking chocolate. Dairy Milk Chocolate , introduced in 1905,used a higher proportion of milk used a higher proportion of milk within the recipe compared within the recipe compared with the rival products. By 1914, the chocolate was the company’s best-selling product. Chocolates have usually been viewed as something meant only for
1. "Kuch meetha hojaye" by Cadbury 's Dairy Milk Through this tagline, Cadbury was able to Indianite a foreign brand. Cadbury has its India for more than 60 years. Hence, it has penetrated deep into Indian chocolate market. The tagline establishes the same fact that Cadbury has formulated its strategy to connect with Indian customers and their emotions. Cadbury positions itself as a dessert that can be consumed any time. The tagline appeals to Indian market to the most because of the local beliefs
Table of Contents C:UsersKiran MCDesktopMarketingProject.docx - _Toc406225013 OREO INTRODUCTION 2 MARKET SHARE AND SIZE 2 SITUATIONAL ANALYSIS 2 PESTEL ANALYSIS 2 OREO SWOT ANALYSIS 3 STP ANALYSIS OF OREO 4 MARKETING MIX OF OREO 4 MARKETING STRATEGY IN BRIEF 4 COMPETITOR ANALYSIS 5 MAJOR COMPETITORS 5 STRENGTHS AND WEAKNESS OF COMPETITORS 5 PRODUCT COMPARISON 6 OREO- DIGITAL MEDIA STRATEGY: 7 BE ORIGINAL AND CREATIVE 7 BE EMOTIONAL 8 BE HUMOROUS 8 BE PROVOKING 9 REFERENCES 10 Oreo Introduction
institution, (2) lower business risks, (3) Increased income and decreased expenses due to improved efficiency. He ( Goeun Seo,2013), add the following advantage from his perspective: 1. Improve internal communications and self-service environment we can say that ERP system is one of midio communication it 2. Reduce manual processes and eliminate the need for backup or shadow systems. 3. Enhance strategic decision making and planning capabilities and support Developed data analyses for use in decision-making;