Marketing Communication In Cadbury

The team’s overall objective is to enhance the company’s performance goals while keeping cost low. First, the team will focus on ways to increase market shares. Increasing market shares will aid in the company in obtaining new and keeping current customers. This will mean branding Allround with stronger and more effective advertising messages. Advertising is the number one factor when communicating to customers informing them about the brands available and the variety of products offered to them (MSG.com).

Therefore, it can also be stated that mass media helps in developing an excellent communication with the customers. According to La Rocca et al. (2015:170) stated that by communicating well with the customers assist the organisations to understand the expectation of their customers. The proper means of communication enable the companies to enhance their sales level thereby increasing the profit margin as well. The mass media is primarily employed by the companies in order to reach a mass audience thereby making the process of marketing more

There are many advantages of using social media for the purpose of marketing, some of which are enlisted below: Visibility is an important factor in Social Media Marketing, because the more a website and its content will be visible in the internet will be more number of viewers. The number of viewers decide that the effectiveness of Social Media Marketing a business website is. Website traffic is a crucial aspect of Social Media Marketing. In fact, the number of hits and views your site is getting in a day. This factor is determined by the visibility of the website and its content on the Internet.

The competition between businesses will ensure better quality of their goods and service they provide. Competition is well known for providing great productivity which leaders to a growth in the economy. Not only can competition improve the quality of work, it can also improve innovation. Innovation is an important quality to have in a company because it aids in keeping products and services fresh. “Economic Influence on Marketing” claims, “To keep current, your business has to adapt to changes in the industry and must always keep its eye out for innovative, cutting-edge technology and product improvements” (Bradley).

Also, the customers who have high brand consciousness are attracted more to the campaigns which involve better brand/cause fit. Reference 4: It’s found that the firm that uses concept of unconditional donation is the one which retained the public interest after using cause related marketing. This king of firm is considered to be the average firm. This study shows that, the firms using the unconditional donations are more attracted by the customers instead of the firm which has obligation to donate. Reference 5: The journal tells that, the Cause Related Marketing is a main factor in building loyalty among the customers and increasing the reputation.

If the consumer is not happy with the initial product from Google they may leave and look for another option in the market that is capable of meeting their needs. This will help them in increasing the levels of customer loyalty if they know that there are others that are developing a similar product, because Google is such a global brand it is able to put massive funding behind the idea of the Google Chauffer and that gives them the edge ahead of other firms in the market as it will be in a positon to complete the product faster and more accurately than other firms. This is all key to creating customer loyalty as clients will want the best and most complete product that is available on the market. If the consumer feels that they are receiving an excellent product they may recommend the Google Chauffer to others and so increase

Purpose and process of market segmentation The purpose of segmentation is to allow the marketer to be better able to reach the consumer needs and wants which increases the positive responses for the brand. Segmentation is important during the promotion process, this is where the team decided who what and where as well as, age gender and things like buying patterns. Because of this, marketing g segmentation comes before targeting. By dividing the audience, it makes it easier to target exactly who and where to send the devices or what to do with their next model. As Fitbit brand is largely fitness tracking, Fitbit segmentation is easy.

This gives Nike a competitive advantage because it exposes the company to a primary source of information on their target markets reaction to the products. Consumer reviews play a big part on the decisions made by Nike. Dan Moskowitz (2014) says, “Nike has figured out the most important aspect of online marketing, including social media. When you make your marketing about the consumer – getting them involved- it is likely to lead to much traction than that provided by traditional marketing”. More people go online to research reviews on products they plan to buy and prefer the reviews of other users.

2005 in reference no [38]). Engagement on Facebook accounts for the public ways social audience can interact with brand posts or make them show up in their Newsfeeds and those of their Facebook friends. [39] There are many methods by which people can engage with Brand post’s content, by sharing, liking, commenting or clicking through, is what makes Facebook such a powerful, versatile network for marketers. [40] To find Engagement of brand page evaluate the effect of the content characteristics, such as content type, media type, day of posting and time of posting, over the level of online engagement on a Facebook brand page. There are many possible ways to measure the engagement Rate first is the number of likes over the content created by the page moderator, second is number of comments, third is number of shares and fourth is interaction

The marketing director works with the strict coordination. Ways to further increase the effectiveness of digital marketing A strategy that is linked into the effectiveness of digital marketing is content marketing. [34] Content marketing can be briefly described as "delivering the content that your audience is seeking in the places that they are searching for it". [34] It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer.

Others are offering price comparison apps, so customers can access to the store prices and their competitors to show them the best deals. Stores need to focus on meet customer’s expectation and to win back their trust and create a strong brand loyalty. Also, because competition is already high, incumbents can use more of its financial resources to create stronger barriers for new competitors or to merge with companies that help to create more value to the overall company