Pizza Hut Marketing Concept

1086 Words5 Pages
The Pizza Hut Marketing Concept
Pizza Hut operates in 84 countries and territories throughout the world under the name “Pizza Hut” and features a variety of pizzas with different toppings as well as pasta salads, sandwiches and other food items and beverages. The distinctive décor features a bright red roof. The legacy of Pizza Hut began in 1958, when two college students from Wichita, Kansas, were approached by a family friend with the idea of opening a pizza parlor.

Promotion
Pizza Hut uses the direct basic communication style to convey messages that address individuals straight to the point.

The promotional method that Pizza Hut is using is advertising. The company uses product advertising, which communicates about the promotion of a
…show more content…
If there is no need, there is no buying. If a consumer is hungry or thirsty, which is a physiological need, it is classified under internal stimuli which oppose external stimuli which is advertisements or the smell of food. Once the need is identified, the consumer will do an information search to find info based on their internal information, which is already in the consumer’s memory, and also their external information, which is advertisings and friends or families recommendations. For example, one of the family members recommend Pizza Hut’s new product as it is delicious and worth the buy. Once there are a few choices, consumer needs to do an alternative evaluation. Consumer will then evaluate on two aspects, the objective characteristics, which is the features, and also subjective, which is the perceived value or the reputation of the company. The consumer will look into the new product that Pizza Hut offers, whether there is a good review through social media or the company’s website. Once the consumer has already made a decision on what to buy, which is the new Pizza Hut product, the consumer will make a purchase decision. The consumer will look at the situational factors, terms of sales, atmosphere, financial circumstances, time pressure and experience. Whether there will be a long queue or crowded at the restaurant, a meal set at a reduced price, whether the restaurant is closed and the cash on hand the consumer has to purchase the meal from Pizza Hut. After the consumer had purchased and finished the meal, there will be a post-purchase behaviour. The consumer will evaluate the value of the product, whether he/she made the right choice of buying the new product from Pizza Hut and the sense of satisfaction after eating it. If the consumer is satisfied, he/she will buy it again and also recommend Pizza Hut’s new product to others. If the consumer is dissatisfied, he/she will complain and
Open Document