Marketing During The Industrial Revolution Of The 19th Century
Marketing is one of the most important continuing and constant things that are taking place in this present day, but how did it all come about? In 1450, Johannes Gutenberg invented a metal movable-type printing system, or otherwise commonly known as the printing press, which allowed set printing for the first time in history. After the invention came out, information started spreading faster and with information spreading faster so did the printed advertisements. The concept of marketing that we see today has more to do with developments during the industrial revolution of the 18th and 19th centuries. This was a period of rapid social change driven by technological and scientific innovation. This is when people really started to develop a sense of how the modern day marketing will take shape. Marketing has changed a lot over the past few years and social media’s power to initiate campaign success into new unknown territory has resulted in an enormous shift in content marketing – for example hashtags.
Marketers have now found new advanced ways to use Hashtags as a means to acquire the public’s
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Restaurants use hashtags to help promote specials and deals. For example, during the crazy snow blizzards in Boston last winter, restaurants started using the hashtag #digoutdineout. This allowed people to know that the restaurants are in fact open for business. This is most likely aimed at customers that do not know how to cook. Many of these restaurants were offering specials and deals to customers who were brave enough to brave the weather and come dine outside. This hashtag helped the restaurants fill their tables. Additionally, restaurants adverts are often seen on commercial breaks on television. A lot of restaurants now try to incorporate hashtags into their commercial to help emphasize their points. For example, some have promoted buy two get one free and they ended with their commercial with #2For1Free on the
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How Did The Market Revolution Affect The Economy During The 19th Century
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Industrialization In The Late 1800s
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