Marketing Ethics Case Study
1.0 INTRODUCTION
The field of marketing ethics and social responsibility have been matured in recent years back in 1990’s where it becomes an essential attention in the business press as well as in academic literature. Gou (2012) stated that the marketing ethics and social responsibility issues are increasingly found within the leading journals such as Journal of Business Ethics and the first two Marketing Ethics textbooks were appeared in 1993 (Laczniak & Murphy, 1993; Smith & Quelch, 1993).
Since there are numerous scholars has debating on marketing ethics and social responsibility issue, it is crucial for us to understand the meaning of marketing ethics and social responsibility itself before digging in on the specific issues as well
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The impact of this issue on foreign cultures such as in India where McDonald’s using beef patty and mixing beef powder in fries has become controversial because it has infringed the sensitivity of the Hindu’s majority of the country since the Hindu’s considered cows are sacred (Kazmin, 2015) wherein the year of 2006, it has been found that around 40 percent of the Indians population do not eat meat (Vatsyayana, 2012). This could be problematic for the Hindu community in Malaysia because they are unaware of the use of beef powder in fries. These issues need to be visibly spread in order to avoid any of this situation occurred again especially in …show more content…
Marketing ethics and social responsibility are vital in promoting marketing solutions that are both acceptable to the company and beneficial to the society. In order for a business organization to keep socially responsible and implementing good marketing ethics, the company need to monitor every values changes in trends of society. The presence of the social responsibility concept to the entrepreneurship area is not only compulsory to widen the businesses’ involvement to social matters. Thus, the application of social responsibility to companies is, in fact, a core contributing aspect to their profitability and to make sure that the companies always obey ethical standards while operating their business. Up to the present time, the management of Kentucky Fried Chicken (KFC) and McDonald’s not only in Malaysia but all over the countries have already recognized the rising importance of social responsibility and that integrating this concept cannot be sufficiently reinforced by the optimization of
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