Ethical Issues In Marketing Ethics

I. INTRODUCTION

Marketing is one of the most important parts of a business entity, as the company 's ability to market its products is closely related to the number of products sold, which in turn affects the amount of profit will be received by the company. The marketing process itself is not running for what it is, but with different strategies and supporting strength and one of them is the brand as the company 's strengths in competition with brand / other companies.

As we know that marketing is a science orientation market. Because the market is a target partners and sources of income that can sustain and support the company 's growth. Therefore, all efforts in the field of marketing has always been oriented to the satisfaction of the market.

Marketing ethics addresses standards and measures that characterize satisfactory lead in the commercial center. Marketing more often than not happens with regards to an association, also, unethical activities more often than not create from the weight to meet performance objectives. Some conspicuous ethical issues in marketing include obvious endeavors to mislead on the other hand exploit a circumstance.

The majority of the past inquires about led in a similar field distinguish the unethical marketing practices which have been a typical and rising pattern in the organizations. It is turning into an acceptable standard or standard around the greater part of the organizations either local or multinationals, are occupied with practicing such standards in a joint effort with different

There are many factors that affect the business activities. As a social event, a business with many ways intertwined with the complexity of modern people. In business activities, the pursuit of profit is a natural thing, as long as in achieving these gains it did not detrimental to many parties. Thus, in achieving the objectives of the activity, business has limits too. The interests and rights of other people need to be considered. Ethical behavior in business activities is something that is essential for the survival of the business itself. Unethical business will hurt the business itself, especially when viewed from a long term perspective. Good business is not only profitable business, but also morally good business. Good behavior, also in business context, an appropriate behavior with moral-value grades. The important lesson learned from this, is that most companies will engage in some form of unethical marketing practices, because the marketers actions will give impact to the stakeholders, the opportunity to do harm as well as creating a positive impact is big for them. Therefore marketers have a significant impact to our lives. In order to get a good place in the public eyes, companies should avoid the unethical marketing practices that can only give them disadvantages and