Ethical Issues In Ethical Marketing

An ethics is a part of logic that deals with moral and ethical values of a society. There is dire need of moral codes in almost every perspective of our markets. Hundreds of years ago, the most powerful method for influence was coined by great philosopher Aristotle, dubbed as “ethos” (Lane Cooper, 1960). Similarly he further identifies several other components of ethics as “justice, courage, temperance, magnificence, magnanimity, liberality, gentleness, prudence, and wisdom”. Therefore, every society required to made laws and codes to regulate and provide guidance and code to deal with individual conduct and behavior (Metcalfe, 2003: 74.). At present, study of ethics deals with right and wrong among various disciplines whether business management,

Farmer (1987) stated in his work that marketing field itself based on the assumption of fundamentally unethical and unresponsive towards the majority need of the people. He bemoaned that “large numbers of vociferous critics who see nothing good in a field that tries to figure out, among other things, how to influence 10-year olds to demand something they do not need and cannot even use” (Farmer 1967; 1977).Therefore, improving the image of marketing arena is necessary for both the practitioner and academicians. We try to highlight some important ethical issue in the disciplines of marketing and try to exemplify with the practical example of unethical practices in two big Australian firms.
Sole responsibility of attracting customers depends upon marketing and advertisement department. Following ethical principle are necessary for marketing and promotion department to avoid ethical problems that would crop up against the firm. However, several unethical issues can be seen in the realm of marketing which was based on deceptive marketing, flawed and illusive pricing strategies and manipulating and exploiting vulnerable customers and employers. Let’s discuss and elucidate into detail ethical issues that are prevailing in marketing

There are no misgiving about that marketing is basically used for improving and motivating sales and using best strategies and techniques by corporate to keep themselves abreast in the corporate world. Although, using crisp environmental messages based on lies and keeping lower price of products on the cost of sales personnel shows companies lack of concern for social corporate responsibility. Ultimately, companies faced not only billion dollar loss but follow with customer trust and indent to brand image. Not impossible, but assiduous and long journey to rebuild the trust of company again .Therefore, during the marketing process company should be more vigilant while bragging to improve the