ipl-logo

Characteristics Of Germany

1556 Words7 Pages

KEY MARKET CHARACTERISTICS

GEOGRAPHIC AND DEMOGRAPHIC FACTORS
The geographic and demographic factors are important in the success of the product because it will have an impact on the availability of customers. Indeed, locations are very important sense it needs to be in places that are easily accessible to the public. Apart from location, Climate is also of concern has specialty coffees are more popular in the regions with less extreme weather. Specialty coffee consumption is increasing by 20% in the developed market.
Location
• Big cities and metropolitan cities primarily
• In close proximity to university campuses and office hubs
• Could also be corners in shopping malls, airports, office units, etc
• ‘Drive thru’ is also a possibility …show more content…

Therefore products are affordable to majority of the market.
• The success of the 4 Caffe Vergnano stores currently present in Germany is an indicator of the potential in the German cafe market. Tourism in Germany is also an important factor to take into account.
• Germany is the second travel destination for Europeans after Spain and is in the top 10 worldwide destinations in tourism and culture.
• In metropolitan cities, people spend a significant amount of their salary on food and beverages.
• India is a developing nation, with infrastructures that are well developed with local transport such as metro trains, AC buses and a well connected road network
• India as top 3 destinations for inbound investments. 100% FDI in Single-Brand Retail.
• India is seen as one of the top destinations for expansion. (e.g. Starbucks recently entered Indian Market)
• Technology is advancing rapidly; the Government initiated making Metro cities as Wi-Fi cities.
• Germany has a welcoming attitude towards FDI. There’s also a low level of corruption.
• There is no discrimination from government between local and foreign …show more content…

Since its launch in 2012, Starbucks has opened 50 stores across various major cities in India, and Café Coffee Day has opened 150 stores over the past year alone. This is a major indicator of the growth and potential of the Indian coffee market.

TREND OF COFFEE CONSUMPTION IN INDIA

From the Above table we can see that the coffee consumption is increasing in India but there is a need for exclusive Coffee and specialist coffee shops (Untapped demand)
Starbucks, Café coffee Day and others do not provide the specialty of Beans and exclusive taste, this is where Caffè Vergnano brings a more unique product than competitors. It is a new concept of having the quality combined with exclusivity in India.

There also a requirement for the perfect combination of snacks with coffee. It is not yet introduced in this

Show More
Related

  • Cumberland Farm Annotated Bibliography

    1357 Words  | 6 Pages

    The new logo promotes its fresh food line which fits in with its new customer-oriented strategy. The author also elaborates about the company’s food service. Updating the coffee stations, soda bars, and offering more selections, likewise, are showcasing their own private labels of products at valued price. Belanger, M. (2009). Best of Both Worlds.

    Read More

  • Does Germany Have Colonies Dbq Analysis

    825 Words  | 4 Pages

    I. Document B. Document B contains quotes from Freidrich Fabri’s “Does Germany Need Colonies?” and John Ruskin’s talk at Oxford University both propose that national competition provides partial fuel into African imperialism. A. In John Ruskin’s talk, he states, “This is what England must either do or perish: she must found colonies as fast and as far as possible.”

    Read More

  • Macroeconomic Factors Affecting Starbucks

    707 Words  | 3 Pages

    Political • Growing demand and supply shortage has increased world coffee prices. • Favorable advantage to accessing raw material through supplier relationships. • Fair-trade practices include its Coffee and Farmers Equity (C.A.F.E.) program among other fair trade policies and agreements. • Starbucks adheres to local, national and international government laws and policies and tightly control labour practices, avoiding scrutiny and negative imagery from being a large corporation. Economic • High industry sensitivity to the macroeconomic factors affecting disposable income, a main industry driver.

    Read More

  • Honda Market Segmentation

    797 Words  | 4 Pages

    It could be defending on the markets size and growth, like how large is the market, is the market segment substantial enough to make profit for the company (market segment by measuring numbers of customer include sales value or volume). The best characteristics for consumer market particularly is based on every side, like example is behavioral segmentation, the marketers can know product usage rates, whether the consumer is brand loyalty and even benefits that consumer

    Read More

  • Porter's Five Forces In Healthcare

    1087 Words  | 5 Pages

    The model of the Five Competitive Forces, developed by Michael E. Porter, is based on corporate strategy, industry structure and the way they change. Porter has identified five competitive forces that shape every industry and every market and they determine the intensity of competition and hence the profitability and attractiveness of an industry. We further look into how the strategy and industry structure is placed in the field of healthcare and hospitals and analyze the attractiveness of the overall industry. 2.2 Rivalry among competitors Industry Rivalry is one of the 5 forces used to determine the intensity of competition in the industry. Competition in health care is the potential to provide with a mechanism to reduce cost and hence accessible

    Read More

  • Starbucks Core Competencies

    1410 Words  | 6 Pages

    Central distribution centers make more than 70,000 deliveries per week to Starbucks 25085 stores located in 75 countries. Starbucks is also exploring opportunities to grow its own coffee. Such a shift in the sourcing of products can increase the effectiveness of new product development initiatives for the business as the company will have a chance of experimenting with developing new sorts of coffee. Strategic relationships with suppliers is one of the main sources of value for Starbucks inbound logistics. The company operates farmer support centers staffed with agronomists and sustainability experts who work with coffee farming communities to promote best practices in coffee production designed to improve both coffee quality and yields.

    Read More

  • Summary Of Coca-Cola Market Segmentation

    1631 Words  | 7 Pages

     Geographic segmentation calls for dividing the market into different geographical units such as regions, cities, or neighborhood. Coca-Cola has a countrywide network of product distribution but the company segments more in urban and suburban areas as compared to rural areas. 1.2. Demographic segmentation  In demographic segmentation, the market is divided into groups on the basis of variables such as age, family life cycle, gender, income, occupation, education, religion, race, generation, nationality, and social class. Demographic variables are the most popular base of Coca-Cola Company for distinguishing their customer groups.

    Read More

  • The Impact Of Globalization In Germany

    1127 Words  | 5 Pages

    They are now the third global source of FDI. Also they are the first investor in China. Globalization also had some disadvantages for Germany. For instance, in terms of capital, German

    Read More

  • The Importance Of Risk Management In Starbucks

    1027 Words  | 5 Pages

    Starbucks sells high quality food and brands for affordable prices. Recently, the company launched a wine collection in addition to the coffee. Now, customers can enjoy a coffee in the morning and a wine after work. This strategy will bring more revenue to the company and will put the Starbucks on the map with other great small shops. The brand has also positioned itself best coffee brand in the market by providing attractive store design, unique environment, elegant taste and high quality coffee beans (Kotler & Keller, 2009).

    Read More

  • Persuasive Essay: The Benefits Of Drinking Coffee

    742 Words  | 3 Pages

    Coffee is one of the most popular drinks in the world. In fact, it is estimated that every year, more than 400 billion cups of coffee are consumed all across the world. For many, it is the choice of drink early in the morning before work while for others it is the drink of choice when they want to burn the midnight oil. Well, whatever the case, there are many benefits in drinking coffee and some are quite shocking and unexpected too! 1.

    Read More

  • Starbucks Value Proposition

    1586 Words  | 7 Pages

    Starbucks was founded in 1971. They have 18.850 stores in more than 40 countries which makes them the first coffee specialty retailer in the world. They operate most of their stores having only 50 franchises (as of 2017) as to keep strict control over quality. The success of Starbucks is based on their unique value proposition. They offer customer the finest coffee produced by themselves, with strong commitment on creating a global social impact, served in stores that promote a welcoming and warmth sphere where everyone can feel “like home”.

    Read More

  • Ethical Issues In Starbucks

    831 Words  | 4 Pages

    Ethical issue in Starbucks Starbucks, an American coffeehouse chain based in Seattle, Washington, is the world largest coffee retailer chain in the world having more than 21,000 stores in 65 countries (Starbucks website, n.d.). In United States, Starbucks owned 12,973 stores (Starbucks Company Statistics, 2014), which is more than 73% of the market shares of the United States coffeehouse industry. Hence, Starbucks possesses monopoly power in the specialty coffee market. Enjoying monopoly position, Starbucks plan to completely dominate the market by eliminating competition. Starbucks engages in a range of anti-competitive activities.

    Read More

  • Elephant And The Dragon

    718 Words  | 3 Pages

    And found the main difference to be the infrastructure. As a result India has built 3,355 miles of highways, 150 billion on infrastructure, 50 billion on decrepit airports, ports, and roads, 75 billion on power plants and another 25 billion for telecommunications. India is, “the fastest-growing free-market democracy in the world,” said Nath. “China is winning the sprint, and we are going to win the

    Read More

  • Porter's Five Forces Analysis: Calm Coffee

    707 Words  | 3 Pages

    In this section, we use the Porter’s 5 forces model to evaluate the attraction of the industry when focus on the following 5 forces, Calm coffee faces the impact of the 5 forces, as outlined in Porter’s model. These five forces have different intensity or advantage based on Calm coffee position, as follows: This part of the 5 Forces analysis shows that competition is one of the most important of Calm Coffee need to concern. The businesses have many competitors, which have different sizes, specialties and strategies. For example, Calm faces the competitive force of McDonald’s and Starbucks, as well as other specialty coffeehouse. The strong force of competition is also because of the low switching cost, which means that the customers can easy

    Read More

  • Pestel Analysis Of Starbucks

    879 Words  | 4 Pages

    STARBUCKS SINGAPORE 1.0 INTRODUCTION Originated in United States (US), Starbucks selected Singapore as the third international market to expand its business in 1996. It offers all-embracing products of coffee, handcrafted beverages, light food, merchandise and consumer products as well as an exclusive Starbucks experience to the customers. Starbucks Singapore prides itself on the 100th store expansion in 2014 (Priscilla, 2014). The company is staying ahead in the Singapore coffee chain industry, yet it is facing numerous emerging challenges in the global competitive environment.

    Read More

More about Characteristics Of Germany

Open Document