Coca Cola Company Analysis

Coca-Cola become an icon of America cultural, other America local brands hard to compare with Coca-Cola company. Coca-Cola embodies the sprit of youth, energetic, life and fashionable. Coca-Cola is the best choice of beverage for the teenagers are anti-tradition or against the tide. The concept of Coca-Cola company is selling “happiness” not just selling the drink. According to the survey, they realize pop songs and exercise will bring happiness and have strong connection in young generation life. Thus, Coca-Cola company is targeting young generation as their targeted customer because of their concept. Throughout the years, Coca-Cola company still maintain the concept.

John Pemberton is the inventor of Coca-Cola and also a pharmacist.; he

• For portfolio, bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs.

• For partners, nurture a winning network of customers and suppliers, together we create mutual, value.

• For planet, be a responsible citizen that makes a difference by helping build and support sustainable communities.

• For profit, maximize long-term return to shareowners while being mindful of our overall responsibilities.

• For productivity, be a highly effective, lean and fast moving

The enterprise value of Coca-Cola company almost $213billion.In fact, red and white is Coca-Cola’s trademark that certainly well known brand symbol around the world. Consequently, the significant success factors of Coca-Cola are bottling, advertising and promotion. Specifically, Coca-Cola company is the initial company which has one of the celebrity endorsements. For example, the founder of Coca-Cola company, Asa Candler signs contract with actress and singer Hilda to be the face of them. The Coca-Cola name was plastered on many things including clocks, fans, calendars and others; it also one of the way to advertise. The advertisement, entitled “Remove labels this Ramadan” published at 2015 made me impressed. The shooting team arrange six men from different background and different cultural sit around a table by putting them in the dark. Everyone will introduce themselves, after that others will imagine the appearance of left. When the lights turn on, they all keep looking each other and laughed with unexpected feeling. This is because the appearance of others is totally different while compare with the imagination. Then the shooting team asked them to reach under the chair to take out a box. There are two Coca-Cola cans inside the box without the label of Coca-Cola but with meaningful sentences “Labels are for cans not for people.” The