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Marketing Strategies In The Hospitality Industry

1420 Words6 Pages

Marketing is a key strategy that is useful in businesses so as to identify and offer potential clients with valuable goods and services. Departments are now being created specifically for marketing in many business organizations. With so many companies rising, competition is mandatory. To curb competition, many companies are now coming up with different tactics to attract customers to their goods and services. The different tactics may include branding, print ads, websites, using social media to advertise, and presentations. Through marketing, companies can engage with their clients, manage relationships, and, observe customer satisfaction.
This paper aims to review three different companies in the hospitality industry and their different brands. …show more content…

The company includes various brands i.e. Conrad Hotels and Resorts – an upper - upscale category; Waldorf Astoria Hotels and Resorts – a luxury category; Hilton Hotels and Resorts – a luxury category and, Canopy by Hilton – an upscale category. Curio Collection – an upper - upscale category; Double Tree by Hilton – an upscale category; Embassy Suites by Hilton – an upscale category and, Hilton Garden Inn – an upper - upscale category. Hampton by Hilton – an upper - upscale category; Homewood Suites – an upscale category; Home2 Suites by Hilton – an extended stay category and, Hilton Grand Vacations – an extended stay category (Hilton, …show more content…

DoubleTree by Hilton offers a free warm chocolate chip cookie when you check in and also provides complimentary Wi-Fi. These hotels target the middle class to upper - class people because it has special rates suited for them. Conrad hotels have a unique offer of a hundred dollars to use the property for a minimum of two nights. It targets present day sophisticated travelers (Hilton, 2015).
Classifying the three hotel companies with their different brands was not that easy. This is because the brand logos are only included in the bottom part of the online print ads and, you have to delve into the information provided more keenly so as to find the different brands.
In the hotel companies named above, there is a lot of duplication in most of the services offered by the brands, even by the same company. It is not easy to come up with the unique features because there is a replica of the offers in the different brands. However, some brands maintain a uniqueness of their kind, for example, the chocolate chip cookie in the DoubleTree by Hilton has been their trademark offer for many

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