Unit 9 P1 Marketing Travel And Tourism

Task 1 Marketing involves a business identifying and anticipating the needs and wants of the target consumers in a specific market and then catering to their needs while making a profit. When it comes to marketing in the travel and tourism sector, it is necessary to understand the demands of their consumers. The first core concept in marketing is that there has to be a need. This means that there is a state of deprivation which is felt which is physical, individual or social. The second concept is wants where needs turn into wants when consumers are directed to objects that specifically satisfy their needs. The third concept is demands which are the combination of wants and buying power of the consumer. Needs and wants are fulfilled through

Initially, tourist destinations were geographical areas which were well defined, like a country, town or island. Overtime, destinations have evolved to perceptual concepts that consumers interpret individually depending on their itinerary, purpose of visit, past experience, cultural background and educational level. For example, a business traveler from Germany would consider London as their destination, while a tourist from Japan travelling for leisure can consider Europe their travelling destination when they visit six European countries when touring the region for two weeks. Those selecting a cruise would consider a cruise ship to be their destination and others on the same cruise may consider the various port the ship stops at to be their

The more a destination is able to meet the needs of the tourists, the more it is perceived to be attractive and the more the destination is likely to be chosen. Mayo and Jarvis (1980), define attractiveness as, ‘the perceived ability of the destination to deliver individual benefits’ (Vengesayi 2003, 638). This ability is enhanced by the attributes of a destination, i.e. those components that makeup a destination. This is a demand side perspective of the destination. The importance of these attributes help people to evaluate the attractiveness of a destination and make relevant choices. The attractiveness of a tourist destination encourages people to visit and spend time at the destination. Therefore the major value of destination attractiveness is the pulling effect it has on tourists. Without the attractiveness, tourism does not exist and there could be little or no need for tourist facilities and services. It is only when people are attracted to a destination that facilities and services follow (Ferrario, 1977).

Destination