Marketing Management Case Study: Pepsi

Table of Contents

Section A 2

A1 2

A2 3

A3 8

A4 9

Works Cited 11

Section A

A1

a. Marketing Management is the art and science of choosing target markets and obtaining customers and retaining those customers through creating, delivering and communication superior customer value.

b. The PESTEL factors are as follows:

1. Political factors: These factors take into account the political situation of a country. For example: What sort of government leadership is affecting the decision of the country? The policies, laws, taxations fall under this category.

2. Economic factors: This includes the determinants of an economy and its condition. Such as the inflation rates or interest rates.

3. Social Factors: The different mindsets within a country which casts an impact on a business and the sales of its products and services. These include the culture, age, race, and even social lifestyles.

4. Technological factors: The technological influences on a business such as the machinery, technological advances, etc.

5. Environmental factors: The influences on trade that happens due to environmental location. Such as the weather, climate, environmental laws and protection laws.

6. Legal factors: Legislative changes that affect the business environment such as government laws or regulations set up by other regulatory bodies.

c. The 3 aspects of a product are as follows, alongside examples from the product Pepsi, from PepsiCo.

1. Appearance:

I. Color: Mainly blue with its unforgettable logo in