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Service Marketing: What Is The Importance Of Service Marketing?

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Service Marketing.

As the name suggest, service marketing means marketing the services. Services are basically intangible form which means it cannot be seen or touched or which do not have a physical existence but can be only experienced by one. Services include transportation services, financial services, health services, professional services and many more. A service is produced and consumed at the same time which means it 's inseparable. Each service is unique and different from one another. Services marketing include both B2C that is Business to consumer and business to business B2B service.
Therefore we can say that marketing services is a very important aspect of every organization.

Importance of Service Marketing.

Since service is …show more content…

Innovative technological ideas can be brought to provide the services. For example Internet based service means servicing through the websites. Many shopping sites have been started for the customers to shop online.

Millennium Resort

Millennium Resort is a 4 star resort that is located in Mussanah. It 's located near to the city center and also ensure that the guest do get confused by the location of the resort. Since the location is convenient, there is easy access for the people to visit destinations which is beautiful and must be seen and experienced by one.

Services provided by Millennium Resort.

Millennium Resort is known to all mainly because of its quality services and facilities provided by them to the customers. The customers are highly satisfied by the services provided to them.

1. 24-hour room service.

If the guests are urgently in need of any help or service, they can immediately contact the room service. Since it operates 24 hours the guests do not have to wait till next morning to contact them. This is one of the very useful and helpful services provided by the resort.

2. Laundry …show more content…

The customers can go for tours like a group or as per their wish. All facilities such as transportation, food, rooms are provided. Since Millennium Resort is located in Mussannah, there are many destinations which must be visited by the customers. Tour guides are provided if needed by the customers. If the customers is interested in self tour service, they will be provided with own head set and a tour map to go around and see for themselves.

8. Restaurant services.

Different types of restaurants are present in the Resort. Indian, International, Chinese cuisines are available. The interior facilities of the restaurant are very beautiful and the customers can delightful enjoy their dishes. Buffets, free breakfast, party halls are provided. There is good food service and incase the customers want the food to be served in their rooms, they can contact the restaurant and make the order.

9. Spa services.

Millennium Resort offers spa services for both men as well as women. Massages and body treatments are provided. Facials, foot and hand spa for both men and women are done. Make up or other facilities are also provided. All these activities are performed by beauticians or experts so the customers do not have to be worried about the treatments. The prices for the spa are very reasonable with good

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