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Marketing: Marketing Plan For Vitality Cosmetics

752 Words4 Pages

Becky Kilian
CDAE 168: Marketing
Marketing Plan - Vitality Cosmetics
December 7th, 2016
Part 1: Executive Summary
Overview
Vitality Cosmetics creates a new and innovative brand of sustainable and all-natural cosmetics. The brand’s main focus is making high-end cosmetics while staying true to the brand’s mission throughout the entire supply-chain. It is mainly known for it’s commitment to environmental sustainability and it’s all-natural products with no chemical additives or animal cruelty. This brand is entering the market at a time when most high-quality cosmetics are filled with chemical additives that are harmful to the body and environment. Vitality Cosmetics is set to change the way women use and view cosmetics by offering a new brand

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