Pros And Cons Of E Marketing

1.0 INTRODUCTION

Marketing refers to the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for society at large (American marketing association, 2013). In this sector, sales are made through distributing goods or providing services to customers or consumers. However, marketing does not only sell goods or services, but also satisfies the real demand of customers. Naturally, businesses need to target groups of consumers in the market that are related to the business’ products or services as a general pathway to achieve their desired goals in revenue. Ultimately, marketing methods are used to increase the chances of a business doing better and these methods are divided

For example, while browsing through videos in YouTube, there will usually be videos, ranging from 30 seconds to a few minutes, which show a product that is being sold by a business, which is a form of advertising. Furthermore, numerous companies offer details of their products and services, even promotion dates through the Internet with their own official websites and through other domains such as Facebook, where there are advertisements around the homepage. This shows how companies utilise the method of E-marketing for their products and services. While there are both pros and cons in each of the marketing methods mentioned, we consider that E-marketing is better than traditional marketing in terms of cost-efficiency, communication utilization, and methods of

Pop-ups are advertisements that open on a different web page one browses that are showed in various kind of fonts, forms which normally have the facility of closing, minimising and restoring down. pop-unders are windows that are open when browsing through the web and are only seen when the original web page is closed (Belch and Belch, 2011).

4.3 Comparison between Traditional Marketing and E-Marketing Advertising.

From the points mentioned, it can be seen that E-Marketing would be preferred over traditional marketing as it is able to showcase a business’ products or services to a larger audience in a faster time. For example, whenever a user visits a website that promotes advertising, they would be exposed to various sources of products advertised in banner ads and pop-ups rather than being exposed to advertising through traditional marketing. This is why it is believed that E-Marketing is more preferred to traditional marketing as it provides better methods of advertising to attract audiences towards a business.

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