1.STRENGHTS: (a) People prefer those places where they can get the maximum products they need and Big Bazaar solds wide range of products under one roof which attracts many customers as it is easy for the customers to buy the products from one place because it saves time as well as effort. (b) Big Bazaar is the first retail chain to be started in India and it is the largest and successful until now. Moreover, it gives a good competition to other retail stores. (c) Big Bazaar always offers new schemes of low prices and gives discounts in products like Big Bazaar offers the sabse saste 3 din (the cheapest 3 days) in which it offers the lowest of prices than other days.
Chapter 1 INTRODUCTION Aim - The aim of this project is to test our hypothesis. We are investigating this topic to see if there is a significant relationship between the location of a market and its foot fall and sale and to illustrate our contention we will use the example of Big Bazaar and Sabka Bazaar. Location of Big Bazaar Big Bazaar is located in Noida, India U.P. Big Bazaar is located in one of the biggest malls in India and it shares its location with one of the busiest metro stations in Noida. It is situated in one of the most commercialized sectors of the city.
But some customers also responded that pricing is not clearly mentioned in the shelf since they cannot understand that the price on the shelf is for that product or some other product or the product is misplaced. Table 18 - Quality of relationship Big Bazaar have with Customers Quality of relationship with customers No. of respondents Excellent 34 Good 59 Average 20 Poor 12 Interpretation – Employee relationship with the customers is good as many responded to that. They listen to their complaints, interact with the customers, they have good product knowledge, clear communication skills i.e. language spoken is good.
In 2010, retail has become an activity that is a part of consumer lifestyle. Based on research conducted by Euromonitor International (2011), retailing in India has become more mature as many retailers are offering well-known brands that have entered the market of the country. They offer consumers a wide range of interesting brand and style. At the same time, the retail landscape is constantly changing and becoming more sophisticated. Format retail, new products and services have been introduced to meet consumer demands that are more intelligent and educated.
Besides, this research will help retail stores in Malaysia to increase customer lifetime value and customer retention. Ankit Runwal, marketing professional at Social Attach, puts it this way: “The success of a brand doesn’t simply depend on the esteem of a customer’s single purchase; rather, it’s approximately the esteem the customer offers over his
In the up to date years, this sector has seen one of the vital dynamic changes. The nation has skilled the emergence of shops each small and mega shops. Mega retail outlets were based by the nearby individuals. The worldwide retail chains have additionally been attracted to Pakistan, having a population of over 180 million, 40% of Pakistanis are dwelling within the urban
A shopping product is a type of product that requires consumer research and comparison of brands. Homogeneous and heterogeneous are the two specific types of shopping products. Homogeneous products are perceived by consumers as very similar in nature and the final purchase is usually determined on the lowest price. If our farmer 's hay compactor needed replacement, he would look for the most affordable one. Other examples of this type of shopping product would be appliances, such as washers, dryers or a
A street market exhibits a variety of goods to choose from, enabling shoppers to select from a huge range of products. There is a vast variety of stalls and hawkers selling all kinds of objects like bangles, artificial jewellery, household decorative items, fruits and vegetables. Shops of all different kinds and categories can be found in a street market having huge range of products. There are vendors having a vast array of fruits and vegetables, vendors selling kitchen goods, clothes, small decorative items during festivals and school supplies. The market is a one-stop