Marketing Mix Of Vodafone
Introduction:
To be a service oriented company, the company should have to be customer and market oriented. For service providing company, the job is not over when they sell the service; but actually start when they sell the service. For a service providing company; it is very important to maintain their customer relationship management and process a strategic marketing mix to compete with the competitors. In this assessment, we will discuss the services and the marketing mix of one of the famous global service providing company called ‘Vodafone’. We will audit and analyze company’s marketing strategies and their service quality to analyze the competition in the market and what is the position of these one of the top service providing companies after making so much efforts.
Company background:
Vodafone actually came in to action in 1985 after becoming the first mobile phone seller in the UK (Vodafone, 2014). Today, Vodafone have more than 400 million users around the world. Since starting the company had a grand profitable strategy and to become one of the world leading telecommunication service provider around the world (Vodafone, 2014). Today Vodafone has spread it network in almost every corner of the world. Let us see in the picture below which indicate the business network of Vodafone around the world. Color red showing Vodafone business network around the world
Company’s vision:
To improve the lives and living standard of our customers via profound and efficient
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