Marketing Mix: The Marketing Mix Of Coca Cola
3. MARKETING MIX
The marketing mix is a standard strategic tool used to formulate a plan for product development and promotions. Examining the mix for a successful company like Coca-Cola can help a business leader understand the dynamics and synergy involved between the four core elements -- product, place, price and promotion.
3.1. Product
• Energy drinks
• Soft drinks
• Juice drinks
• Sports drinks
• Tea and coffee
• Water
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