Marketing Mix: The Marketing Mix Of Coca Cola

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3. MARKETING MIX
The marketing mix is a standard strategic tool used to formulate a plan for product development and promotions. Examining the mix for a successful company like Coca-Cola can help a business leader understand the dynamics and synergy involved between the four core elements -- product, place, price and promotion.
3.1. Product
• Energy drinks
• Soft drinks
• Juice drinks
• Sports drinks
• Tea and coffee
• Water
Product overview of coca cola Coca cola made its return to india in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation. Originally introduced ij 1977, thums up was acquired by the coca cola company in 1993. This was once the most preffered brand before acquisition. Since its inception in 1999, sprite has not only established itself as a brand which successfully boasts its ‘cut-thru’ perspective with an authentic, edgy, irreverent, urban and straight forward stlye, but has also achieved status of an undisputed youth ‘badge’ brand. Fanta entered in the year 1993. Perceived as a fun youth brand, Fanta stands for its vibrant color, taste and bubbles. Introduced in 1971, limca has remained unchallenged as the No.1 sparkling drink in the cloudy lemon segment. The success formula in the sharp fizz and lemoni bite combined with the single minded proposition of the brand as the provider of “freshness”. Introduced in 1970s, Maaza has

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