Kotler's Five Product Levels

Value proposition Formal Definition: A value proposition (VP) is a statement that clearly identifies what benefits a customer will receive by purchasing a particular product or service from a particular vendor. Alternative Definitions: A value proposition is a promise of value to be delivered, communicated, and acknowledged. It is a belief from the customer about how value (benefit) will be delivered, experienced and acquired. A value proposition is a statement which identifies clear, measurable and demonstrable benefits consumers get when buying a particular product or service. It is a principle of customer value, with customer insights driving the company’s marketing activities.

The audience in this context use logical or factual information such as numbers, polls and statistics to make a decision. Ethos, Pathos and Logos in advertising and marketing For some time by now, marketers and advertisers all over the world have used ethos, pathos and logos to communicate with consumers at different levels. Ethos is what marketers and advertisers use for relationship building, establishing credibility and loyalty between the consumer and the brand. Ethos, in short is how the consumers understand what the brand stands for in the global market place. Pathos talks about what marketers use to appeal to the emotions of the consumers or in other words how advertisers choose to connect with their audience at an emotional level.

Increase brand awareness with social workers, discharge agents and insurance companies to promote the AdvaLert system. Promotion Mix Strategy NST will use both push and pull strategy in marketing AdvaLert. NST believes that the brand needs a push strategy to reach out to those consumers that have not heard of the brand and a pull strategy to engage consumers that seek the brand to gain more knowledge of the products and services offered (Push, Pull, and Profile Strategies, 2018). Thus, allowing NST to utilize both strategies to our advantage when marketing AdvaLert. NST will primarily use the push strategy through personal selling as a way to generate exposure for the brand.

What is the definition of marketing and where does advertising fit within that definition? Marketing refers to the processes involved in communicating a product or service to customers or consumers. These communication processes can be used to sell, purchase, distribute or even promote a product or service to various markets. Simply put, marketing is the communication between an organisation and its customers. Its aim is to delivering some value to the customers so they purchase or sell goods and/or services.

Whereas factual information is known as quantitative data. 5.4 Value of Brand The value of a brand is very important to an organization. Having a well-known brand can enhance and generate more levels? For a business compared to a product with a less-known brand. A strong brand can gain trust and confidence in a product and enables a business to charge a premium price.

1. Explain to Mrs. Wen what CRM is and how CRM is different from traditional marketing. Customer Relationship Management (CRM) is a term that refers to practices, technologies, and strategies that organizations use to oversee and analyze customer interaction and information. This is done through use of the consumers’ lifecycles, with the objectives of enhancing business relationships with customers, helping with customer retention, and increasing profitability. It is basically a system created by the company to interact with its customers effectively and efficiently.

When developing a sales promotion strategy for your business, it is important that you keep the following points in mind. • Consumer attitudes and buying patterns • Your brand strategy • Your competitive strategy • Your advertising strategy • Other external factors that can influence products availability and pricing. There are three types of sales promotion strategies: • A push strategy • A pull strategy or • A combination of the two A Push Strategy: A ‘push’ sales promotion strategy involves ‘pushing’ distributors and retailers to sell your products and services to the consumer by offering various kinds of promotions and personal selling efforts. What happens here is that a company promotes their product/services to a reseller who in turn promotes it to another reseller or to the consumer. The basic objective of this strategy is to persuade retailers,

Innovative Promotional Tools Marketers make use of a variety of promotion tools to communicate with customers and other stakeholders. Also known as Marketing Communication Mix, it consists of “a specific blend of advertising, public relations, personal selling, sales promotion, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships” (Armstrong & Kotler 2008). Figure: The Marketing Communications Mix: Advertising, Sales Promotion, Personal Selling, Public Relations, Direct Marketing
Source: Armstrong & Kotler, 2008. The promotion tools of the Marketing Communication Mix are described below, together with the advantages and disadvantages of each component. Advertising Marketers whom need to reach large, geographically dispersed audiences, often with high frequency, use advertising to promote their business.

P3.1 Analyze the role of sales teams within marketing strategy. Your sales and marketing team has a substantial influence on the profitability of the business. You have to define roles that reflect the strengths of your products and assign responsibilities for achieving the sales performance required by the company. When your marketing strategy builds on the roles taken on by the members of your team, they can set achievable targets and take responsibility for meeting their objectives Market Segments The roles assumed by the members of your sales and marketing team depend on the products you offer and how you segment your markets. For example, if your products are highly technical, a

Standard research and correspondence should help Acer to overview its rivals' business, promoting and advancement exercises. Communicating sales promotion: Acer uses a combination of information and strategies to grant bargains headways to their consumers. They put information about their items, administrations and exceptional offers on their sites, and have daily paper and adverts, and TV and radio adverts. Great statistical reviewing information will offer knowledge into the conduct examples of consumers and their purchasing inspirations. Information can thusly help organization to progress their products and enterprise and to offer more sufficiently.