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Benefits Of Marketing Orientation (RBA)

1155 Words5 Pages

Marketing orientation is also known as marketing concept. It is focuses on customer need and wants, also delivering better customer satisfaction than the competitors. The benefits that RBA will gain from using market orientation are including the product benefits, service benefits, and image benefits.

Satisfaction from the customer is the quality of the products or services provided by RBA from the products benefits. It may increase the sales and bring more profits to the RBA if the customers satisfied with it.
Increasing the relationship with the customers to be wider is the service benefits for RBS. This will help to increase the customer loyalty to RBA when RBA can provide good services to their customers.

Having good marketing and better quality of the products or services is the image benefits for RBA. It is an important step for RBA to develop their company's image, national's image, and worldwide market. …show more content…

RBA will spend money, time and energy to do this research and also will spend money and time to train their staffs on this

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