Marketing Pl Baby Boomers And The Millennials
3. Marketing Plan
Customers
After water, tea is the most consumed beverage in the world and is found in the pantries of almost 80% of all households in the U.S. ("A Nation Rediscovers Its Old Drinking Habits," 2013). Since tea is served year round, iced and hot, sweetened and unsweetened, with and without caffeine, and loose and bagged, it will be easy to market your products to your biggest consumers: the Baby Boomers and the Millennials (Basu, 2015).
Born between 1946 and 1964, the Baby Boomers are between 52 and 70 years old. As such, they are seeking out healthier food and beverage options as they age. However the Millennials, born between 1982 and 2004 and between 12 and 34 years old have grown up in the era of both ready-to-drink teas
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Millennials: Internet Usage and Online Shopping," n.d.). According to demographic data, the Millennials make up more than 80 million internet users in the U.S. and 60 million of them use their phones to access the internet ("Topic: U.S. Millennials: Internet Usage and Online Shopping," n.d.). Using social networks to create and share information with each other more than any other generation, they are the key target customer and where the majority of attention should …show more content…
They have a variety of products besides tea like matcha tea blends for smoothies or pastries and exclusive matcha tea accessories. They have several savings offers on the product page that include a percentage off of purchase for new customers and free shipping. The site is optimized for mobile viewing that also has an organized and efficient flow that’s as easy to navigate as their main site. You cannot get to their social media accounts through links on either their main site or their mobile site. The posts Matcha Source makes on their social media accounts are infrequent ranging from a month to three months between postings. The posting they do have are impersonal and mostly product shots from their website. The only kind of tea they offer high end matcha teas which range in price from $35 to $50 an
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1031 Words | 5 PagesI designed a tea house entrepreneurship based on our humble understanding of Chinese tea culture. In China, tea has been a part of the people’s life. However, with the acceleration of the pace of life, spending one hour to enjoy a cup of tea has become an extravagance for few people. Therefore, our tea house entrepreneurship targeted at the middle and high income white-collar workers who have adequate economic capability, but little spare time after work, and trying to spread Chinese tea culture. To attract more customers, our plan combined the traditional factors with modern components.
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814 Words | 4 PagesCustomers from ages 37 to 55 are concerned with their nutrition. Also, a large portion of the population is baby boomers. As they become seniors, they are more concerned about life choices that will impact their life expectancy. That will continue to affect the non alcoholic beverage sector by increasing the demand for healthier
Chinese Tea Culture
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2916 Words | 12 PagesOver time, people have modified the way to prepare and drink tea. It is interesting to note the different ways tea is prepared and enjoyed in different parts of the world. For instance, the British drink their tea without sugar whilst the Tibetans mix salt and
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