In 1940 Dick and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q restaurant in San Bernardino, California, USA. Initially, the restaurant featured an extensive menu like any other traditional American restaurant. However, soon after opening, the brothers discovered that almost all their profits were coming from selling hamburgers. They also realized that their customers were finishing meals fast. Therefore, they decided to move away from the traditional restaurant concept.
However, fast food restaurants changed this paradigm by being able to order and receive an entire meal in under 60 seconds from a vehicle. This new paradigm brought jobs to millions of people, however, it came with side effects such as increasing health hazards for the American public. Fast food companies offer jobs to millions of citizens and with fast food restaurants becoming ubiquitous, these numbers will increase rapidly. According to Statista, the World 's leading statistic source, "In 2013, there were 3.65 million fast-food restaurant employees in the U.S. This figure was forecasted to reach almost 3.8 million by 2018" ("Employees in the U.S.").
Famous fast food chains all over the world. They are also known as BK. They started to serve as Insta-Burger King in 1953. But economic difficulties changed the name to Burger King then. It’s now possible to find Burger King Restaurants from China to Alaska.
Saturated fast food markets in the developed economies. The fast food market in the developed countrues is already overcrowded by so many fast food restaurant chains and this already proves to be a threat to McDonald’s as it barely grew through 2012. 2. Trend towards healthy eating. Due to government and various organization attempts to fight obesity, people are becoming more conscious of eating healthy food rather than what McDonald’s has to offer in its menu.
As my primary research I asked 11 people to fill out a questionnaire. It had 1 questions giving me primary evidence about how customers see McDonald’s and Burger King. The Primary research asked questions that would help show which fast food franchise markets better by seeing what 11 consumers knew about McDonald’s and Burger King. After gathering my own research I then used a variety of sources and articles as my secondary research to see which fast food company (McDonald’s or Burger King) marketing is better and which has a better impact on the consumers. From the research gathered I got statistics of which fast food companies have the most stores as well as why the successful company markets better than the unsuccessful company.
Burger King is an American global chain of hamburger fast food restaurant. Burger king stated, "Respect for customers and employees is a top priority." Their statement has been doubted after a release of an advertisement at Burger King in Singapore. A Burger King advertisement for their new sandwich called “Super Seven Incher” have brought immediate attention because of the unpleasant message it displayed. It portrayed a young, blonde female with mouth wide-open ready to take a bite out of the "Super Seven Incher."
They reinforced the customer’s enjoyment of the product as well as the product itself. Furthermore, the campaign proves there is a discrepancy between what constitutes as a “Facebook friend” and a “real friend”. Having the Facebook app disabled only further proves the campaign’s success. Burger King even pivoted the campaign in order to continue to encourage
Then Pizza Hut wins more people. 3.2 Weakness in Pizza Hut operation 3.2.1 Food Although Pizza Hut pushes out many different types of pizza and renews the meal each half year, but Pizza Hut lost some core thing that is something can stand for Pizza Hut maybe it is a pizza or desert or drink or something else. These years, Pizza Hut tries to combined Chinese and Western diet style then create a fit Chinese person’s food. Certainly, it a good method to attract Chinese people in past year, but from the questionnaire result can find most people want eat more western food in Pizza
It consists of the 4ps of this leading burger business chain offering the best fast food across the world. ➢ Product: McDonald's places extensive accentuation on adding to a menu which clients need. Statistical surveying sets up precisely what this is. Then again, clients' tastes change after some time. So as to meet their wants, McDonald's has presented new items and eliminated old ones, and will keep on doing so.
Executive summary: o In my research task about fast food franchise I have chosen to do my task on two of the top world leaders in the fast food industry business – Mac Donald’s and Burger king. I am going to discuss and analysis the marketing function by giving theoretical view points on the 7 P’s but going to compare and discuss in full detail the main 4 P’s ( product , place , price and promotion ) between the two franchises I have chosen o Through market research and primary research ( question air on the two franchises and then monitor the responses to make a conclusion) we can see that Mac Donald’s in the world leading fast food franchise across the world and then burger falling under Mac Donald’s as a dangerous competitor. Providing