Nowadays, smartphones are very popular devices in the modern human life. As time passes, many more people invest in a smartphone because of its advantages and many features. According to the Pearson Student Mobile Device Survey, College Student in June 2015 showed that eighty-five percent of college students own a smartphone. The two leading biggest smartphone companies in the world are Samsung (82.8 million sales) and Apple (61.6 million sales), and their combined market share in the smartphone market is around 35% (Industry Leaders). The smartphones from those two companies are on demand.
Introduction The Internet’s impact on advertising has had a far-reaching impact on the way business and personal communication is done. As with most industries, marketing and advertising internal processes have become more effective and efficient by moving online and, thus, can cut costs and save time. However, the Internet has transformed advertising unique ways too. The future of marketing and advertising will always be tied to changes within the media, and the Internet is one more medium to be mastered. Thus, on top of the pressure to streamline processes, marketers and advertisers are faced with the exciting challenge of how to most effectively use a new medium for communication.
It not only embodies in buying products online. It includes Facebook, Youtube, Twitter, Instagram and Google. And online advertising is more convenient and useful than newspaper and TV ads. And it can be spread more quickly and more large scope. So it could cost our less time than newspaper and TV ads.
XIAOMI- Currently it is valued at $45 billion, the Chinese smart phone maker is taking the mobile industry by storm and becoming a serious competitor to global rivals Apple and Samsung. The firm may take part in an overseas IPO as early as this year. Xiaomi is a privately owned Chinese electronics and software company headquartered in Beijing. It was co-founded by eight partners on 6 April 2010. In the first round of funding, institutional investors included Temasek Holdings, a Singaporean government-owned investment company, the Chinese venture capital funds IDG Capital and Qiming Venture Partners and mobile processor developer Qualcomm.
Purchasing power : There is a positive correlation between person’s income and his purchasing power thus more income means more purchasing power which results in frequent buying. List advantages of operating online: Advantage How will you leverage the advantage? Easy access to the market there are many websites available for sellers which helps them to sell their product online within a short period of time such as eBay, Amazon and so on. Potential for quick growth it is easy to obtain a high rate of returns in short time with the help of e-sales with the use of good digital market strategy. Widen market online selling plays vital role in expanding the size of the market because the internet makes world global village.
On the other hand this type of strategy also has some negative impact and root cause of dilution of parent brand image. Developing new brand needs much more investment and involvement than creating brand extension so, due to this reason firms use brand extension strategy to enter new markets. This is an area where significant research has been conducted. So that after conducting a detail review of previous researches on brand equity and brand extension. I have to decide that to find out the impact of Brand Elements, Brand Extension and Corporates Efforts on Brand Equity with helping customer satisfaction and customer trust as a mediating variable in my
The number of Internet users in Malaysia is expected to increase to 25 million by 2015 from 18 million in 2012, according to the 2013/3014 Economic Report released by the Ministry of Finance. According to the report, the rate of household broadband penetration increased to 66.8 per cent at end-June 2013, while the rate of mobile phone penetration exceeds 100 per cent , there are now 42.6 million subscribers. Social media presence led to a shift towards participation in the online community. The uses of social media among its advantages are easily accessible. This is because the application is available in sophisticated social media to attract the attention of society to forget at the same time capable of a negative impact on
Customer to Customer 4. Customer to business Past trends of e-commerce in India: 1991: online world where e-commerce became the best choice amongst the commercial use of the internet. At that time nobody would have even thought that the buying and selling online goods as well as services. 1999: Introduce E-commerce Raddiff.com industry which was used only for shopping. 2000: Two more E-commerce industry became into market which was used for online shopping such as India time shopping and bazzar.com.
The project may become more complex so it’s worth starting using PRINCE2 methodology than other methodologies. PRINCE2 helps to bring more control and predictability to web projects. It improves communication between all members of the team and between the team and other external stakeholders and also helps the project team to remain focused to deliver a quality outcome. Using PRINCE2 also saves lot of time and is more economical than other methodologies. (Anon., 2015), (Anon.,
The margins in the business books are high (40-50%) and Indian laws allow books to be imported and cross state lines without taxes, and to promote customer trials as a low-ticket items. They also came with the unique feature of the customer an option payment by cash, which they helped to gain confidence customers and made her a household name. In June 2013 Flipkart raised USD 160 million of private equity investors, with the total to $ 360 million in its recent donation drive to build and strengthen technology and strengthen its supply chain. The company has a total amount of $ 360 million in the fifth round of funding, the largest investment rose by an Internet company in India. The company is valued at approx .. 9900 crore (US $ 1.6 billion) and plans to be raised in order to use to improve its technology and supply chain capabilities capital, improve their end users and for the setting.