Celebrity Marketing

1125 Words5 Pages
ROLE OF CELEBRITY IN MARKETING

SUNREJ SINGH, GROUP B

INTERNATIONAL UNIVERSITY OF APPLIED SCIENCES, BAD HONNEF

MRS. JESSICA HARMELING

ENGLISH WRITING 2

PATHWAY PROGRAM (FOUNDATION) 2017 - 2018

20 JANUARY, 2018

PAGES - 7 WORDS – 885 Celebrity Marketing is a strategy where a popular person is used to present the endorsement of a product. This popular person could be a sportsman, actor, singer, professional cook or cartoon character (Celebrity marketing, n.d.). Why do brands use celebrities in marketing? Brands do this because celebrity endorsement has become a vital part of marketing. Addition to this , the advertisements in which famous faces are involved, usually get instant attention and trust of
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To start with, when celebrity start getting less popular, then the figures of their fans would fall too .Thus, the marketing of his/her advertised products acquires less recognition in the marketplace. After that, some personalities are really huge and the brand could be promptly outshined by the fame of that person (Mello, 2014). If this occurs, devoting millions of euros to such adverts begins to make no logic at all; several commercials even focus on celebrities excessively, this means there is no brand remembrance (Mello, 2014). Significantly, celebrity endorsement is very expensive and there is no assurance that it will bring reward in trade. For this reason, companies must think beforehand hiring any famous figure because there would be no turning back after spending too much money. Another point is that, there is always some skepticism from people about the product that the celebrity really uses the product which he or she endorses (Scotto di Santolo, 2015). Last, some brands do not make good earnings out of their adverts when there is no such good match between the celebrity and their product; for example, if a fitness model endorses cement or an athlete endorses cigarette or fast…show more content…
(2014, April 6). The pros and cons of celebrity marketing. Retrieved January 16, 2018, from https://product2market.walkme.com/pros-cons-celebrity-marketing/
NO Rebrentseva, V. (2014, October 30). The role of celebrity endorsement in marketing communication. Retrieved January 19, 2018, from http://www.theydontloveyou.com/role-celebrity-endorsement-marketing-communication/ statistics Scotto di Santolo, J. (2015, October 1). Celebrity endorsement: what are the risks? Retrieved January 16, 2018, from https://blog.optimy.com/celebrity-endorsement-what-are-the-risks/
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The advantages and disadvantages of celebrity endorsements. (2013, November 2)Retrieved January 17, 2018, from http://frog-dog.com/the-advantages-and-disadvantages-of-celebrity-endorsements/ NO
Celebrity marketing. (n.d.). Retrieved January 15, 2018, from
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