Marketing Role In Celebrity Marketing

1125 Words5 Pages
ROLE OF CELEBRITY IN MARKETING

SUNREJ SINGH, GROUP B

INTERNATIONAL UNIVERSITY OF APPLIED SCIENCES, BAD HONNEF

MRS. JESSICA HARMELING

ENGLISH WRITING 2

PATHWAY PROGRAM (FOUNDATION) 2017 - 2018

20 JANUARY, 2018

PAGES - 7 WORDS – 885 Celebrity Marketing is a strategy where a popular person is used to present the endorsement of a product. This popular person could be a sportsman, actor, singer, professional cook or cartoon character (Celebrity marketing, n.d.). Why do brands use celebrities in marketing? Brands do this because celebrity endorsement has become a vital part of marketing. Addition to this , the advertisements in which famous faces are involved, usually get instant attention and trust of
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Above all, companies will make sure that there must be good match between the product and the celebrity, and brand had better associate celebrity’s personality as well. For example: “Porsche has recently signed tennis player Maria Sharpova for her power and elegance that she brings into the game. This same power and elegance is what describes a Porsche as well. Thus, we can say that it was a perfect association.”(Mello, 2014). Likewise, choosing a famous figure is advantageous for brands, even so, the indispensable for companies will be to use that celebrity which has a good image in public. Next, people prefer less purchasing a product which is advertised by the celeb who endorses numerous brands or products. Thus, this can lead the brand to the reduction of their effectiveness, so they must select the icon who endorses not many brands. Subsequently, companies should hire personages on contract basis because when the fame of personages decrease, then the count of their followers is also falls. Finally, they should focus more on their products rather than celebrity itself during the advertising of their product or…show more content…
Celebrities do not just bring value to the viewers, but they fill glamorous in advertisement. However, advertising cost is the bigger issue for companies. Practicing celebrity endorsement has its own merits and demerits; nevertheless, it could save a dying brand or service.
REFERENCES
Mello, J. (2014, April 6). The pros and cons of celebrity marketing. Retrieved January 16, 2018, from https://product2market.walkme.com/pros-cons-celebrity-marketing/
NO Rebrentseva, V. (2014, October 30). The role of celebrity endorsement in marketing communication. Retrieved January 19, 2018, from http://www.theydontloveyou.com/role-celebrity-endorsement-marketing-communication/

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